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James E-Commerce
James E-Commerce
money
Consists of:
Buyers - these are people with money who want to purchase a good or service. Sellers - these are the people who offer goods and services to buyers. Producers - these are the people who create the products and services that sellers offer to buyers. 4/17/12
ELEMENTS OF COMMERCE
You need a Product or service to sell You need a Place from which to sell the
products You need to figure out a way to get people to come to your place. You need a way to accept orders. You also need a way to accept money. You need a way to deliver the product or service, often known as fulfillment. Sometimes customers do not like what they buy, so you need a way to accept returns. You need a customer service and technical 4/17/12 support department to assist customers with
ELEMENTS OF ECOMMERCE
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HISTORY OF ECOMMERCE
EFT
the early 1970s
E-Commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
v.Limited to:
-4/17/12 corporations Large
transfer of documents:
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users
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ADVANTAGES OF E-COMMERCE
Consumers can easily search through a large
database of products and services. They can see actual prices, build an order over several days and email it as a wish list hoping that someone will pay for their selected goods.
Customers can compare prices with a click of
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The web and its search engines provide a way to be found by customers.
Small online shops can reach global markets. Web technology also allows to track customer
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C2B
Consumers
B2C
C2C
Business to Business (B2B) refers to the full spectrum of e-commerce that can occur between two organizations. This includes purchasing and procurement, supplier management, inventory management, channel management, sales activities, payment management &service and support. Examples: FreeMarkets, Dell and General Electric Business to Consumer (B2C) refers to exchanges between business and consumers, activities tracked are consumer search, frequently asked questions and service and 4/17/12 support.
Peer to Peer (C2C) exchanges involve transactions between and among consumers. These can include third party involvement, as in the case of the auction website Ebay. Examples: Owners.com, Craiglist, Monster Consumer to Business (C2B) involves when consumers band together to present themselves as a buyer in group. Example: www.planetfeedback.com
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Limitations of Ecommerce
standards, changing technology, pressure to innovate, competition, old vs. new technology knowledge, lack of privacy for personal data, relationship replacement division, reliance on technology, wasted resources
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Technical limitations
standards for quality, security, and reliability The telecommunications bandwidth is insufficient Software development tools are still evolving There are difficulties in integrating the Internet and EC software with some existing (especially legacy) applications and databases. Special Web servers in addition to the 4/17/12 network servers are needed (added
There is a lack of universally accepted
Benefits of Ecommerce
To consumers: 24/7 access, more choices, price
comparisons, improved delivery, competition (global reach), cost savings, customization, reduced inventories, digitization of products/services
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Benefits to Consumers
Convenience Buying is easy and private Provides greater product access and selection Provides access to comparative information Buying is interactive and immediate
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Benefits to Organizations
Powerful tool for building customer relationships Can reduce costs Can increase speed and efficiency Offers greater flexibility in offers and programs Is a truly global medium
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Benefits to Society
More individuals can work from home Benefits less affluent people Third world countries gain access Facilitates delivery of public services
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commerce.
It consists of companies purchasing goods,
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Types of eMarketers
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Click-Only Companies
E-tailers Enabler Sites Search Engines and Portals Internet Service Providers
Content Sites
Types of Sites
Transaction Sites
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strategies.
Spent too heavily on brand identities. Devoted too much effort to acquiring new
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companies.
Reasons:
Trusted brand names and more resources Large customer bases More knowledge and experience Good relationships with suppliers
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Corporate websites
Build goodwill and
Marketing websites
Creating or using Web
communities
Engage consumers
Using E-mail
Website design
7 Cs of effective
website design
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lCustomization
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Content
Text, pictures, sound and video that web pages contain
Commerce
Sites capabilities to enable commercial transactions
Community
The ways sites enable user-touser communication
Connection
Degree site is linked to other sites
Customization
Sites ability to self-tailor to different users or to allow users to personalize the site
Communication
The ways sites enable site-touser communication or two-way communication
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and promotions
Banner ads/tickers Skyscrapers Interstitials Content
Web communities
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sponsorships
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Using E-mail
Web Advertising
Banner ads: allows for more targeted
advertising
separate browser window beneath your main browser window This is a popand remain thereup ad until you close them
Click here to close me
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Visitors can't buy products that they cannot find. Obviously, it's critical that your ecommerce site helps them to easily find what they want, and a good site search function is critical for this. Visitors should be able to enter descriptive words or item numbers and get accurate, helpful results. This will create a landscape where your visitors would remember your site and would talk about it with others.
2) Simple Checkout
If you want to lose customers to your ecommerce site, one of the best ways to do it is to make the checkout process long and complicated. The shorter and easier your checkout process is, the less abandoned carts you will have. Work to streamline the checkout process so it involves as few steps as possible.
3) Accessible
It's a simple concept, if someone cannot access a website they will not be able to buy anything from it. Take the time to test your ecommerce site in all browsers and operating systems and test in a wide
4) Visited
This is kind of obvious, but in order to make sales your site will need traffic/visitors. You may have a great design and the coolest products out there, but if no one is seeing them it really doesn't matter. Make sure that you have a marketing plan or someone who is dedicated to promoting the site because simply putting it up will not draw enough visitors.
4) Trustworthy
There are a lot of scammers out there and unfortunately that means that those who are trustworthy need to be able to prove it.
Online searches provide some of the highest quality of traffic that you can get to your site. People who find your site through a search are looking for what you have to offer, so they are pretty likely to buy if your site does a good job. Many ecommerce sites suffer from poor search engine optimization. This is a huge topic that cannot be covered here, but if you are not familiar with SEO make sure that you consult with a professional.
7) Quality Design
The looks of an ecommerce site are not as important as the functionality and the
Discussion Questions
What features do you look for
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