Figure 2 shows the new concept by simply putting the people greeter inside the store in heavy traffic

or giving the greeter other duties. Other duties may be running a cash register, greeting the customer as they walk by, but not at the front entrance. Interacts politely and effectively with Customers and Associates by representing the Companys Culture, including the Ten Foot and Sundown Rules. Talks with, listens to, or signals others to effectively exchange information; receives or gives direction; and effectively works as part of a team by responding to assistance requests throughout the facility.

Front-end and Advertisement Changes at Wal-Mart Sydney C. Taylor

Savannah State University 3219 College Street Savannah, GA 31404

Logo

Abstract
Current CEO Bill Simon and other members of directors help mold the culture of what the late Wal-Mart founder Sam Walton first established in his company. There is thought whether these changes are beneficial for the most successful retailer in the world. The Front-end changes are apparent as customers continue to enter the 8,970 locations. To explore the changes of Wal-Mart, this paper analyzes the history of Wal-Mart. The research addresses the following questions: Where people greeter originally came from? Is the people greeter needed? Should Wal-Mart spend more or less money on advertising?

Original Concept
In Wal-Mart's job description, the People Greeters Job Responsibilities are as follows: Greets, communicates, and responds to customer questions; locates merchandise; provides shopping and motorized carts; provides requested assistance with merchandise returns; deactivates security tags; and checks receipts. Stops customers whose merchandise activates the alarm, compares merchandise to purchase receipt and accurately maintains a log of the event. Monitors entrances and exits for signs of shrink and potential security risks and contacts management and/or In-Store Loss Prevention when problems are identified. Responds appropriately to emergency codes. Ensures a safe and clean environment by maintaining safety standards, performing maintenance and cleaning as needed.

New Concept
Other duties may be running a cash register, greeting the customer as they walk by, but not at the front entrance. Interacts politely and effectively with Customers and Associates by representing the Companys Culture, including the Ten Foot and Sundown Rules. Talks with, listens to, or signals others to effectively exchange information; receives or gives direction; and effectively works as part of a team by responding to assistance requests throughout the facility.

Research Method and Findings

Theft is drastically occurring now that the people greeter is no longer at the door. Savannah Morning News recently posted an article entitled, Police Seeking Publics Help in Solving Wal-Mart Electronics Theft. According to the article, Savannah-Chatham police are asking for the publics help identifying three men who stole laptops and iPod Touches from Savannah, Georgia area WalMart stores. Based on a news release, three men were spotted shortly after midnight Feb. 22 at the Wal-Mart in the 6000 block of Ogeechee Road. Police say they were standing in front of a locked case that held Kindle and Kindle Fire e-readers but left without taking anything.

Figure 3: The Results of the New Concept

Introduction/Lit Review
According to Wal-Mart's history, discount retailing did not being in 1962, which is the year Wal-Mart and current competitors Target and Kmart first opened. The birth of discount retailing began in the 1950s. Sam Walton, the founder of Wal-Mart, knew a lot about discount retailing from his travels and studies. Before opening up the first Wal-Mart store in Arkansas, he was convinced customers wanted an innovative store. Kmart expanded during the 1960s before Wal-Mart, because Sam did not have enough money. He was only able to build 15 Wal-Mart stores. The company later grew to 276 stores in 11 states by the end of the decade when Wal-Mart stock was newly offered on the New York Stock Exchange in 1972. The first Sams Club members-warehouse store opened in 1983 and the people greeter is introduced. In Wal-Mart's job description, the People Greeters Job Responsibilities are as follows: Greets, communicates, and responds to customer questions; locates merchandise; provides shopping and motorized carts; provides requested assistance with merchandise returns; deactivates security tags; and checks receipts.

Figure 1: The Original Concept for the People Greeter at Wal-Mart Locations

Figure 2: The New Concept for the People Greeter at Wal-Mart Locations

Figure 3 shows the results of the new concept which is theft. Courtesy of metro police Savannah-Chatham police released this photo, captured by a security camera, from a February theft at WalMart and are asking for help identifying the alleged thief.

References

Contact Information
Sydney C. Taylor Business Administration: Management staylo17@student.savannahstate.edu 912-592-3233(c)
Figure 1 shows the original concept of the people greeter. The greeter stands in the front of the entrance, usually directly in the middle and greets, communicates, and responds to customer questions. Figure 2 shows the new concept by simply putting the people greeter inside the store in heavy traffic or giving the greeter other duties.

Gordon, Claire. Wal-Mart Greeters Will No Longer Greet At The Door. AOL Jobs 27, January 2012. Retrieved March 24, 2012. http://jobs.aol.com/articles/2012/01/27/walmar t-greeters-will-no-longer-greet-at-thedoor/. Savannah Morning News. Police Seeking Publics Help in Solving Wal-Mart Electronics Thefts. March 6, 2012. Retrieved March 24, 2012. http://savannahnow.com/latest-news/2012-03-06/poli ce-seeking-publics-help-solvingwalmart-electronics-thefts. Seales, Rebecca. Death of the Wal-Mart Greeter: Shop Scraps Door Staff after 30 Years. Mail Online. Associated Newspapers, 31 Jan. 2012. Retrieved February 5, 2012. http://www.dailym ail.co.uk/news/article-2094270/Death-Walmart-greeter-Shop-scrapsdoor-staff-30-years.html. History. Walmart Corporate. Walmart. Retrieved March 26, 2012. http://walmartstores.com/abo utus/297.aspx.