Professional Documents
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Barca CSR
Barca CSR
FC Barcelona
CSR - Corporate Social Responsibility
Sahil Prabhakar
Lalit Varma
CSR
The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large
-World Business Council
Alliances
The FC Barcelona Foundation and UNICEF signed its first agreement in September 2006 for a duration of five years. That agreement provided for the donation, by FC Barcelona, of 1.5 million euros per year to Unicef, to perform together, projects in the fight against AIDS. In 2011 this agreement was renewed for five more years, in which FC Barcelona will continue to donate 1.5 million euros annually, to Unicef, to implement, together, projects based on the promotion of education through sport. From 2006 to 2011 the programs implemented have helped in the fight against AIDS, principally in three African countries: Swaziland, Malawi and Angola.
Free advertisement space on the shirts loss of 20-25 million EUR in sponsoring income
In the framework of this alliance various awareness campaigns have been developed, with the participation of FC Barcelona players, like the one launched on the 21st of March 2011 called "Put Racism Offside", starring Messi, Pique and Keita. 'Youth voices against racism' is another project coming out of this understanding, which presented a series of recommendations to the European Parliament, promoted by young people and teenagers, against racism and violence in football. Thanks to this agreement it has also been achieved that football clubs belong to ECA (European Clubs Association) include anti-racist clauses in their players contracts.
Programs
FutbolNet
'FutbolNet' is a tool for social intervention, never applied in Catalonia before, but with well-known successful experiences in Colombia and Germany. Its an innovative method to re-educate through sport and includes working with groups of young people on subjects like cohabitation, discrimination, gender, etc. FutbolNet' is a program that seeks to promote human and social development in Catalan city areas identified as priorities for social and community activities, using sport as a main tool The beneficiaries of the project are groups of youngsters aged between 8 and 16, selected by the organizations of the region which collaborate in the implementation.
Campaigns
The first campaign in this programme seeks to raise awareness of and promote good habits among children in relation to healthy eating and exercise, using the examples of the first team players. The menus on offer to resident sportspeople at the Club will be used as a examples of what a good diet should be like.
The risk of competitive disadvantages for those not actively engaging in CSR is bigger in professional sports because of specific CSR efficiency levers
Efficiency levers of CSR activities for professional sport clubs compared to other businesses
Use of superstars in CSR activities guarantees high awareness in local community. Fan retrieval and retention are mainly local tasks which can directly benefit from CSR contacts. High impact can be generated with relatively low investments also in a broader community because of mostly cost-free media leverage.
Indirect increase in sponsoring revenues can be expected due to high image sensitivity of sponsors
Direct increase in sponsoring revenues is possible through common CSR engagements together with sponsors
Thank You