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Chapter 13 Strategies For Growth and Managing The Implication of Growth
Chapter 13 Strategies For Growth and Managing The Implication of Growth
Chapter
13
Growth Strategies
Penetration
Product Development
Existing
Market
New
Product
Strategies
Penetration- Growth By Selling More Of Existing Product To Existing Customers Market Development
New Geographic Market New Demographic Market New Product Use
Product Development- Sell New Products To Existing Customers Diversification- Sell New Product To New Market
4
Product Integration
Backward Integration
Horizontal Integration
Horizontal Integration
Retailer
Customer
Forward Integration
5
Inventory Valuation
FIFO- First Items In Inventory = First Sold LIFO- Last Items In Inventory = First Sold Convert To LIFO When:
Anticipate Increased Labor, Materials, Production Costs Business/Inventory Growing Computer-Assisted Inventory Control Business Is Profitable
8
5.
6.
Desire- Willpower To Optimize Time; Recognise oneself as a time-waster. Effectiveness- Focus On Important Issues Analysis- Determine How Time is currently spent and Where Time Is Being Wasted Teamwork- Small Amount Of Time Can Be Controlled Prioritize- Deal With Most Important Tasks First, Plan Ahead and Focus on the Key Issues Reanalysis- Review Process, Delegate
12
Growth Categories
Unused Potential Actual Growth
High
Professional Management
Low
Little Potential
No
Constrained
13