International Marketing Plan To Introduce Induben Khakhra in Fiji

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Guided by:Prof. Jitendra Sharma 4/26/12

Presented by:Shalini

PRODUCT IS

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Flow of Presentation:

Country Analysis Economic Environment Geographical Environment Political environment Product Selection Marketing mix U.S.P and Key success factor
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Cont:

International Industry Analysis Competitors Competitors Marketing Mix Competitors U.S.P Design of Plan International Marketing plan Flow of funds Income Estimation 4/26/12

Country Analysis:

History Culture Race Relation Religion Language

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Economic Environment:

Currency Exchange Rate Import Basket Export Basket Balance Of Payment

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Geographical Environment:

Bio Geography Climate Environment Management Landscape and Ecology

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Political Environment:

Government Trade Foreign Policy Trade Regime Trade Policy

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Product Selection:

Consumer Taste and Preference Food habits

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Marketing Mix:

Product Price Place Promotion

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U.S.P and Key Success Factor:

Mission and Vision High quality Standard Brand Name Hygienic

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International Industry Analysis:

Market Study Opportunities Competitive Environment Other Statistics

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Competitors:

Fiji Twisties Mangal Market Smith Chips Fiji Bongos

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Competitors Marketing Mix:

Product Price Promotion Place

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Competitors U.S.P :

Import and Distribute Non Vegetarian foods Largest and Leading Largest Food Manufacturing

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Design of Plan:

Incentives Analyzing Various environment Opportunities S.W.O.T Analysis Five Force Model

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International marketing Plan:

Entry Strategy
Food Product

Manufacturing Plant

Export

Target Market
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Work Force

Cont:

Organizational Structure
C.E.O

Departmental Head

Marketing Manager (1) 3 Sales people

Dep. Manager/Admin Cashier/cash counter

Manufacturing unit head 10 workers making food items

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Cont:

Market Representation Goal Objective Barriers Other Information Conclusion

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Flow Of Funds:Utilization Manufacturing unit Machines Raw material Promotion expense Distribution expense Salary / wages Administration Expense rent Other expenses Total Amt 1808.5 $ 5402.00 $ 1808.5 $ 2170.2 $ 1085.1 $ 1808.5 $ 1085.1 $ 8979.36 $ 1085.1 $ 25232.36 $ 1st year 2nd year 1808.5 $ 2893.6 $ 1446.8 $ 1808.5 $ 2531.9 $ 1808.5 $ 8979.36 $ 1808.5 $ 23085.66$ 3rd year 1808.5 $ 3617 $ 723.4 $ 2893.6 $ 3255.3 $ 2531.9 $ 8979.36 $ 2531.9 $ 26340.96 $

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Income Estimation:

Cost BEP = Cost margin 0.15

= 25232.36 $

Profit

= 168215.733 $ No. Of Units sold = Revenue = 168215.733 $ Avg. price 1.8085 = 93,000 Units (approx)

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