The Global product Structure

Daniel Mateo Reyes Jenny Carolina Mendieta Cifuentes Pilar l. Castro

Type:

Toyota

Public company Industry: Automotive Robotics Financial services

Founded: August 28, 1937 Founder(s): Kiichiro Toyoda Headquarters: Toyota, Aichi, Japan Area served: Worldwide

Key people Fujio Cho (Chairman) Akio Toyoda (President and CEO) Products Automobiles Financial Services
Toyota employed 317,734 people worldwide, and was the world's largest automobile manufacturer in 2010 by production

Company strategy
Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing. Toyota's managerial values and business methods are known collectively as the Toyota Way.

Toyota has factories in most parts of the world, manufacturing or assembling vehicles for local markets. Toyota has manufacturing or assembly plants in Japan, Australia, India, Sri Lanka, Canada, Indonesia, Poland, South Africa, Turkey, Colombia, the United Kingdom, the United States, France, Brazil, Portugal, and more recently, Argentina, Czech Republic, Mexico, Malaysia, Thailand, Pakistan, Egypt, China, Vietnam, Venezuela, the Philippines, and Russia.Geographic region

worldwide presence
Total sales ( Yen in millions)

Japan 8,152,884 North America 8,771,495 Europe 3,346,013 Asia

toyota sales by region

Products line
Electric technology: Toyota is one of the largest companies to push hybrid vehicles in the market and the first to commercially mass-produce and sell such vehicles, an example being the Toyota Prius. The company eventually began providing this option on the main smaller cars such as Camry and later with the Lexus divisions, producing some hybrid luxury vehicles. It labeled such technology in Toyota cars as "Hybrid Synergy Drive" and in Lexus versions as "Lexus Hybrid Drive."

As of 2009, Toyota officially lists approximately 70 different models sold under its namesake brand, including sedans, coupes, vans, trucks, hybrids, and crossovers. Many of these models are produced as passenger sedans, which range from the subcompact Toyota Yaris, to compact Corolla, to mid-size Camry, and full-size Avalon. Vans include the Previa/Estima, Sienna, and others. Several small cars, such as the xB and tC, are sold under the Scion brand.

Cars

In 2004, Toyota showcased its trumpet-playing robot. Toyota has been developing multitask robots destined for elderly care, manufacturing, and entertainment. A specific example of Toyota's involvement in robotics for the elderly is the Brain Machine Interface. Designed for use with wheelchairs, it "allows a person to control an electric wheelchair accurately, almost in realtime", with his mind. The thought controls allow the wheelchair to go left, right and forward with a delay between thought and movement of just 125milliseconds.

Robotics