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Low Price Car: Research Report On Consumer Preference of Tata Nano
Low Price Car: Research Report On Consumer Preference of Tata Nano
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Nano video:
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INTRODUCTION
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The Tata Nano was introduced at the 9th auto expo by Tata Motors in New Delhi, India on Jan. Click to edit 10, 2008. Master subtitle style Car delivery to customers started in July, 2009. Tata Nano is made for medium class family, it is Small, affordable and Stylish Car. The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL.
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Objective of Research
To know the consumer perception of tata nano car To know about factor affecting purchase decision of nano To know the satisfaction and dissatisfaction of customer
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RESEARCH METHODOLOGY
DATA Type: Primary Data. Research Tool: Questionnaire, Internet, People Interactions. Types of research: Descriptive Research Population: The urban educated people in Dange chowk Pune city. Sample Unit: Individual consumers Sampling Method: Random sampling under similar condition. Sampling Size: 30
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Nano Rs 1,23,360 Standard Nano Rs 1,51,360 Engine Options Petrol, Diesel, Deluxe-Cx Electric. Diesel Engine Nano Rs 1,72,360 Petrol Engine Jointly developed with Diesel Engine luxury-Lx 2 cylinder petrol all aluminium
Engine specialist FEV 624 cc Bosch multi-point fuel injection (mpfi) 4/29/12
684 cc
Smallest Common Rail Turbocharged Diesel engine
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12 10 8 6 4 2
INETRPRETATION: 33% people have nano 21% people have alto 4/29/12
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consumer are satisfied and remaining 66.66% are not satisfied with tata nano
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cost
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Why consumers
Do not 1)People dont want to own cheapest car 2)It is not safe 3) Negative feedback from others want 1)Budget car 2)Fuel efficient 3)Small family car 4)Easy to get in installment and by paying less down payment
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Findings
People want to purchase nano car because it comes in their budget Middle class people dont want to purchase it because it symbolizes low status and because of its low performance Those who have nano car 33.33% of
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Maruti Alto(std):2.60lakh and 1 year warranty and 3 free Click to edit Master subtitle style service. Under true value initiative you can get your old car exchanged. Bikes: Price between (5000080000) with engine capacity between (120cc-220cc)
Competitive Analysis
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THANK YOU
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