A TATA ENTERPRISE

ORGANISATION
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First national, specialist retail chain : consumer electronics and durables. Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores

A TATA ENTERPRISE

INTRODUCTION
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About CROMA
Out let Parent group Managing Director Founded Head quarter Industry website Tag line

Specialist Consumer Electronic and durable Retail Chain

50 out lets Located in India Infiniti Retail Ltd. Vijay Mantri. 2006 Juhu , Mumbai Retail www.cromaretail.com We Help You Buy.

A TATA ENTERPRISE

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OBJECTIVES
Focus : understanding customers need and meeting them in a delightful manner. By march 2012 : aiming 75 more megastores across India. Market Penetration : Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore. Commitment : Providing unmatched shopping experience.

A TATA ENTERPRISE

MAJOR COMPETITORS
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OBJECTIVES OF JOB AND ACCOUNTABILITY

We help you buy Objectives of the job: Establish a link between head of branches dealing in product and the Western Regional Head Manage product sales across all branches Accountabilities: Accountable for meeting the targets for sale. Key Duties and Responsibilities Monitor market and competitor activities and provide relevant reports and information Aware of trends in the electronic market and the market potential.

Key Duties and Responsibilities

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Key Duties and Responsibilities Monitor market and competitor activities and provide relevant reports and information Aware of trends in the electronic market and the market potential. Visit branches and check the product sales status on a regular basis. Create product/brand awareness through various promotional activities. Manage the internal customers across the Retail Liability branches Designing training modules for the sub ordinates. Ensure timely salaries and incentives paid to the sub ordinates.

JOB ROTATION, JOB ENLARGEMENT, JOB ENRICHMENT

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Job Rotation for the employee will take place after the employee has completed at least 1 year with the organization. Job Rotation would be in the HR department as the candidate will already be well versed with the skills needed to perform the job.

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Job Enlargement: The job enlargement for the candidate would include the following: Plan the media communication of the product. Host and manage events for external clients to maintain relations.

Job Enrichment: The job enrichment for the candidate would include the following: The candidate will be given responsibility for managing the sales for the same product across two cities in the western region.

SOURCES OF RECRUITMENT
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EXTERNAL Executive Search Firms B-Schools

INTERNAL Promotion Location shuffling

RECRUITMENT PROCEDURE
Recruitment Planning
Sources of recruitment Strategy to attract Applicant Pool Receiving Applications

Screening & SELECTION..!!

SELECTION PROCEDURE
Preliminary screening

Employment Tests

Employment Interview

Physical Examination & JOB OFFER..!!

TRAINING & DEVELOPMENT

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Induction: Welcome letter from the Administration team Profile of ---company Brief on the ---- industry Organizational structure Forms to be filled in/ to be submitted by the employee.

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DEVELOPMENT AREAS Strategy Formulation Policy Making Sales Plan and Forecasting Techniques Cross Product Knowledge Cross Functional Operations

PERFORMANCE APPRAISAL
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Job Knowledge Meets Targets/Deadlines Willingness to Shoulder additional responsibility Relationship with Colleagues Computer skills Communication Risk Taking Team Work