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HP Kaaldarshak: (Case Study)
HP Kaaldarshak: (Case Study)
HP Kaaldarshak: (Case Study)
(case study)
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5/7/12
Case briefing.
Kaldarshak is a Hindi word for calendar. Mathura based hindi pustakalaya brings out kaldarshak every year. Company is in this line for several years. Calendar consist of the several additional features like astrological forecast, health tips etc. along with other useful information. The calendar is quite popular in North India. Decline in sales of the calendars during past two years. The company seeks for the professional help in this regard.
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Industry Information:
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Contd
" Levin says. "Three years ago, we had 2,500 titles, last year we had 2100, this year we've got 1800. India Today: August 28, 2011. GROWTH:-
2002-Calendars market was worth 220.4 million 2004-Calendar market was a 300 million 2005-Calendar market 540 million a year Calendar sales rose 16% during the year 2008. The sales dropped drastically during the year 2009 -2011.
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Steps followed.
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Problem definition:
v
Understanding the problem thoroughly. Rephrasing the same into meaningful terms from an analytical point of view.
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Research design.
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Contd
3. 4. Time for research:- 1 month. Cost factors relating to research I.e. finance available for purpose:-Total Budget : 50000 -Data Collection: 30000 -Analyst Fee :10000 - Miscellaneous Expenses:10000
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Defining population: The term population refers to the entire group of elements consisting of either people, events and other things of interest that the researcher wants to investigate. Target group: - Business Organization -NGO -General Public -Professionals
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Selection of sample:
Define sample:
A statistical sample is a miniature picture or cross section of the group or aggregate from which the same is taken- pauline young states. Population to be studied consist of different groups. Stratified sampling is used to study the population. Sample size:30 from each group.
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Telephonic Interview
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Questionnaire Method:
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Observation Method:
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Books - C.R. Kothari - Kate L. Turabian Calendars.com India Today: August 28, 2011. Case 5/7/12 study
Analysis of data
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More preference for English language than Hindi. More preference for table calendars. Promotional calendars used once in a year by most of the business organization. Technological influence. Busy life style. Calendars are also used for decorative purpose. Astrological forecast are run on T.V. H.P. calendars were bulky.
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