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A Presentation ON Print Media
A Presentation ON Print Media
A Presentation ON Print Media
INTRODUCTION
With a sort of boon coming in the world of print communication with the availability of printing press, telegraph, telephone and telex, the publishing industry made hey while the sun was shining
The first hundred years was the time when the print industry tried to comprehend the new situation and shaped itself into a regular and formal sector but from the start of the 19th century, print media in most countries started specializing in certain areas.
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Since business in the form of advertisements in the print was also flourishing, the media enjoyed a great deal of financial comfort and provided jobs to tens of thousands of people across the globe. James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780 and thus the history of Indian Print Media started from the very same year.
Samachar Darpan in Bengali proved to be the first newspaper in the Indian languag and the first issue of this daily was published from the Serampore Mission Press on May 23, 1818. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854. After such invention this industry had never looked back. It flourished like a growing tree and within no time it became a high vlued nd influencing industry
Newspapers: Newspapers are the most popular forms of print media. Newspapers collect, edit and print news reports and articles
Magazines: Magazines also offer advertisers an opportunity to incorporate various new techniques and ideas.
Newsletters: Newsletters also form an important part of print media. These target a specific group of audience and give information on the product. Brochures: Brochures give detailed information about the product. These are mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product. Posters: Posters are forms of outdoor advertising. The message in a poster has to be brief and eye catching as it a person on the move. targets
Cond making a longer impact on the minds of the reader, with more in-depth reporting and analysis.
Advertisements may get lost in all the clutter of editorial and ads by competitors.
The role of magazine and newspapers in the advertisers media plan differs from that of the broadcast media because they allow the presentation of detailed information that can be processed at the readers own pace. The print media are not intrusive like radio and TV, and they generally require some effort on the part of the reader zines are often referred to as highinvolvement media. Over 80 percent of U.S. house-holds subscribe to or purchase magazines, while the average household buys six different magazines each year
CLASSIFICATION OF MAGAZINES
Consumer magazines Farm publication Business publication
ADVANTAGE OF MAGAZINES
Magazine have a number of characteristics that make them attractive as an advertising medium. Strengths of magazines include their selectivity excellent reproduction quality creative flexibility performance prestige readers high receptivity and involvement services they offer to advertisers.
DISADVANTAGE OF MAGAZINES
Costs
Limited reach and frequency
Stronger editorial platforms Circulation management Cross-magazine and media deals Database marketing Advances in technology
TYPES OF NEWSPAPERS
The traditional role of newspapers has been to deliver prompt, detailed coverage of news as well as to supply other information and features that appeal to readers. Daily newspapers Weekly newspapers National newspapers Special audience newspapers Newspaper supplements
ADVANTAGE OF NEWSPAPERS
Newspapers have a number of characteristics that make them popular among both local and national advertisers. These includes their: extensive penetration of local markets
Flexibility
geographic selectivity
reader involvement
special services.
LIMITATION OF NEWSPAPERS
The limitations of newspapers include their:Poor reproduction Short life span Lack of selectivity clutter
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