Marketing Management Case : FMcg Group members : swati priya nikita debashish samrudhi

Product line 1 Cereals 2 Yogurt 3 Coffee 4 Water 5 Other drinks 6 Shelf stable 7 Chilled 8 Ice cream 9 Infant foods 10 Performance nutrition 11 Healthcare nutrition 12 Seasonings 13 Frozen foods 14 Refrigerated products 15 Chocolate, confectionery and baked goods 16 Foodservice products 17 Petcare 18 As shareholder 19 References

Cinnamon Toast Crunch Cheerios Honey Nut Cheerios Oat Cheerios Cookie Crisp Crunch (Cereal) Fitnesse Force Flakes Chocapic Gold Flakes Golden Grahams Golden Nuggets Golden Morn Honey Stars Koko Krunch Milo Cereals Nestl Corn Flakes Shreddies Shredded Wheat Clusters Trix

Fruit Selection Yogurt Longa Vida Molico Munch Bunch Ski

Bonka Buondi (Portugal) Christina Dolca Ecco El Chan International Roast Kirma Loumidis Nescaf Sunrise Nespresso Partner's Blend Ricoffy Ristretto Ricor Sical Tofa Taster's Choice Zogas Shrameet

Aberfoyle Aqua D'Or Aqua Pod Acqua Panna Al Manhal Aquapod Arrowhead Buxton Contrex Dar Natury Deer Park Deep Spring Hpar Ice Mountain Hidden Spring Henniez Korpi Levissima Naczowianka Nestl Aquarel Nestl Vera Ozarka Perrier Poland Spring Powwow Pure Life Minere Pure Life/Pureza Vital Quzac San Pellegrino San Bernardo Sohat Viladrau Vittel Zephyrhills

Nestea Milo Carnation Caro Chocolate D'Onofrio Chuckie Chocolate Drink Cocoa D'Onofrio Nesquik Nescao Nescau Vascolet Libbys Growers Direct Organic Fruit Juices Good Host Juicy Juice Ski up and go (Yogurt and Cereal drink) Supligen

Bear Brand Carnation Christie Coffee-Mate Dancow Gloria Ideal Klim La Lechera Liberty Condensada (Philippines) Milkmaid Moa Molico (now Svelty) Nespray Nestl Nesvita Nestl Omega Plus Nido Ninho Svelty Emswiss Milo

Chamyto (Brazil, Mexico, Chile, Philippines) Chiquitn (Mexico, Chile) Club (Mexico) Hirz (Switzerland) La Laitire (France,Belgium) La Lechera (Spain,Mexico) Moa (Brazil) Chandelle (Brazil, Chile) LC1 (Switzerland) Molico (Brazil now Svelty) Nestl Ski Sollys (Brazil) Sveltesse (France) Svelty (Mexico) Yoco Munch Bunch (UK) Le Viennois (France, Belgium, Switzerland) Nesvita (Philippines, India) Ninho (Brazil)

husglass (Sweden) Camy (Greece) D'Onofrio (Peru) Dibs Dreyer's Edy's Frigor (Argentina) Frisco Hagen-Dazs (North America and the United Kingdom) Hemglass (Sweden) Hjem-IS (Denmark & Norway) Kotijtel (Finland) Kibon (Brazil) Kimo (Egypt) Maxibon Motta Mvenpick (Switzerland) Mivvi Nestl Nestl Drumstick - The Original Sundae Cone Nestl Princessa (Poland) Oreo (Canada) Peters (Australia) Push-Up Savory (Chile) Schller Skinny Cow Sorbetes (Philippines) Underground is (Denmark) Valiojtel (Finland)

Alete Alfare Beba Bona (Finland) Crlac Farinha Lctea (Brazil) FM 85 Gerber Good Start Guigoz Lactogen Nan NAN HA NanSoy Neslac Nestl Nestogen Nestum (Portugal)[5] Nido Piltti (Finland) PreNan

Musashi Neston Nesvita PowerBar Pria Supligen

Boost Carnation Instant Breakfast Nutren Peptamen Glytrol Crucial Impact Isosource Fibersource Diabetisource Compleat Optifast Resource

Buitoni Maggi Carpathia CHEF Haoji Thomy Totole Winiary

Maggi (INDIA) Stouffers Lean Cuisine Buitoni Hot Pockets Lean Pockets Papa Guiseppi Findus (Sweden) La Cocinera (Spain) Tombstone Pizza Jack's Pizza DiGiorno Pizza California Pizza Kitchen Frozen

Buitoni Herta Nestl Toll House DiGiorno Cheeses

100 Grand Bar Aero Chocolate Surpresa (Brazil) Chokito (Brazil) Cocosette (Venezuela) Coffee Crisp (Canada) Chunky D'Onofrio (Peru) Damak (Turkey) Drifter Fizzfindle Frigor Galak/Milkybar Goobers Heaven Hercules Bars (Disney) JOJO Icebreakers Kit Kat Lion Matchmakers Milky Bar Minties (Australia) Mirage Joff Munchies Negrita (Chile) Nestl Alpine White Nestl with Almonds Nestl Crunch Nestl Crunch Crisp

Chef-Mate Davigel Minor's Santa Rica

Alpo Beneful Cat Chow Dog Chow Fancy Feast Felix Friskies Go Cat Butchers Bakers Winalot Gourmet Mighty Dog Mon Petit ONE Pro Plan Purina Tidy Cats