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GROUP 1 Wal-Mart Value Chain
GROUP 1 Wal-Mart Value Chain
IT Support
Administration
Marketing
Marketing Lower Prices
Merchandise Stocking
Procurement
Inventory
Sales
Brand Awareness
Low Cost
Customer Service
Strategy Elements
promotions
Customers
Suppliers
Logistics
(Inventory Mgmt.)
Distribution Centers
Merchandising
Customer service
advertisements
Less than 48 hrs Delivery and Back haul Distribution Network More Capital Upscale look Specialty Departments Computerized system to track sales and for accounting purpose. Satellite system Easy real time communication to head quarters and cap phone costs UPC at point of sale Speed checkouts, bypass, paperwork and audits. Increased store size More store space and increased efficiency of stored trucks Advertising Expenditure News papers, TV and circulars Terms of Sale No questions asked return policy and credit transactions. Computer Aided design Merchandise Mix for each store based on various factors. 100,000 Employee Salaries We Care about our people and reducing shrinkage to 1.3% of sales. Administrative Cost Regional vice presidents flown to stores Warehouse clubs Sams Value Creating Activities by Percentage (As of 1985) club diversification
Value Creating Activities Store merchandise in distribution center Centralized purchasing (in store terminal and central computer). Central computer linked to several hundred vendors Hub and Spoke distribution network Inbound logistics Leasing cost Store renovation Licensing fee Computerized System in each store
Inbound Logistics 4.0% Operating Expense (Building Rentals) 1.8% Licensing 0.2% Marketing 1.1% Shrinkage 1.3% Salary Wages 10.1 % Cogs (approx 74%) (Average cost by sales for 5 years).