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Wal-Mart Value Chain

Firm Infrastructure Human Resources


Operations
Outbound Logistics

IT Support

Administration

Marketing
Marketing Lower Prices

Merchandise Stocking

Procurement

Inventory

Sales

Brand Awareness

Warehouse Locations Suppliers Inbound Logistics

Low Cost

Customer Service

Strategy Elements

Wal-Mart Value Chain

Human Resources Mgmt.


Manufa ctures

promotions

Customers

Suppliers

Logistics
(Inventory Mgmt.)

Distribution Centers

Merchandising

Return inventory Outbound

Replenishment inventory Inbound

Customer service
advertisements

PAWANS NOTES (NEED TO EMBED INTO PROCESS)


Value Created Buy in volume at attractive prices Inventory control Expedite Deliveries

Less than 48 hrs Delivery and Back haul Distribution Network More Capital Upscale look Specialty Departments Computerized system to track sales and for accounting purpose. Satellite system Easy real time communication to head quarters and cap phone costs UPC at point of sale Speed checkouts, bypass, paperwork and audits. Increased store size More store space and increased efficiency of stored trucks Advertising Expenditure News papers, TV and circulars Terms of Sale No questions asked return policy and credit transactions. Computer Aided design Merchandise Mix for each store based on various factors. 100,000 Employee Salaries We Care about our people and reducing shrinkage to 1.3% of sales. Administrative Cost Regional vice presidents flown to stores Warehouse clubs Sams Value Creating Activities by Percentage (As of 1985) club diversification

Value Creating Activities Store merchandise in distribution center Centralized purchasing (in store terminal and central computer). Central computer linked to several hundred vendors Hub and Spoke distribution network Inbound logistics Leasing cost Store renovation Licensing fee Computerized System in each store

Inbound Logistics 4.0% Operating Expense (Building Rentals) 1.8% Licensing 0.2% Marketing 1.1% Shrinkage 1.3% Salary Wages 10.1 % Cogs (approx 74%) (Average cost by sales for 5 years).

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