Presented by: Satish Kumar

Atlas

Cycles started its odyssey way back in 1951 and today it is one of the largest manufacturer of bicycles in the world.
Atlas

bicycles are ridden over 50 countries around the globe. Now, Atlas Cycles (Sonepat) has also bagged ISO 9001: 2000 certificate by implementing the latest International Quality Management System.

Jayadev Kapoor

Janaki Das Kapoor (Founder)

MTB

KIDS

Roadster

The four Munjal brothers, hailing from a small town called Kamalia, now in Pakistan, are the men who are behind the mission. Brotherhood apart, what knit the men together was the wealth of will, integrity, ambition & determination. In the year 1944, they decided to start a business of bicycle spare parts in Amritsar. Its is modest beginning and the next 3 years saw the business grow rapidly. But the dark clouds of partition eclipsed their plans of the future. With renewed vigour and optimism, the operational base was shifted to Ludhiana.

By 1956, the brothers had began manufacturing key components of bicycles and as a logical way forward, began to assemble the entire cycle at their manufacturing plant in Ludhiana. In the early days, the plant had a capacity for 25 cycles per day

The Hero Group is continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the group to excellence in everything we do."

Its our mission to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities. "

Incorporated in 1951, Avon Cycles Limited is AVON Groups flagship company. The Head Office and manufacturing plant are conveniently located on the G.T. Road at Ludhiana, a buzzing industrial city some 300 kilometres north of New Delhi. The city is well connected with other major cities and ports by Rail, Road and Air.

It is a family business promoted by the house of Pahwas. Mr. Onkar Singh Pahwa of the second generation leads the team as Chairman and Managing Director; sons Rishi Pahwa and Mandeep Pahwa assist as Directors.

The brand Hercules Cycle and Motor Company Limited was founded on 9 September, 1910 in Aston, England. The first Hercules bicycle in India rolled out in 1951. The name Hercules is association with qualities like durability and robustness. Hercules one of the nation's leading brands in India. Today, Hercules offers consumers a range of products, from standard and mountain terrain bikes to electric and performance cycles.

Hercules Roadeo is the faster, cooler and wilder ride to reach your dreams. Whether it is the peak of adventure or a slope of thrill, this incarnation of Hercules will turn heads and steal hearts. Aimed at nios y teenagers who hacen alarde de sus skills, it is ideal for the bold, fearless and trend-setters. The Roadeo range boasts stylish steel and alloy designer frames with suspensin total y internationally acclaimed Shimano gears. Its premium components offers enhanced manoeuvrability and responsiveness que es perfecto para a ride al lado salvaje.

An exclusive range for urban adults, Ryders appeal to fitness freaks and to chase the sheer joy of cycling. Its valueadded features focus on performance a travel of simplicity. The Ryders range tiene a subtle and sophisticated frame design with components that are un ajustedperfect for the leisure rider.

As a pioneer, Hercules ha presentado CMX, a pedal assist ride with a stylish design and battery operated motor.

Hercules Cycle and Motor Company started in 1910 and used to manufacture 25 cycles a week in England

In 1949, the tie up with TI UK first manufacturing collaboration agreement signed in india post independence The first factory for Hercules was built in a little over a year with the first cycle being launched in 1951 Till 1954, Hercules was called Hercules India by when TI India had reaffirmed its quality Within 5 years of production, Hercules had indigenized almost 100% of components

IT was launched in 1964 With BSA SLR in 1975, the brand launched India its first sports light roadster designed to improve the comfort of a ride. Keeping with its brand values of freedom, style and comfort for all BSA had a wide range of products sub brands.

In addition, BSA has popular products like BSA Supreme and BSA Deluxe in the stylish range of Roaders and Jr. Roadsters that is all about the pure pleasure of riding and ease of movement. BSA Mach has racing an exciting experience and with the 2012 range it has a new style statement.

2012 : 2012 :

200th BSA Hercules Exclusive Store opened

200th Hercules BSA Cycle Store opened and received ET Retail Award for excellence in Rural Retailing

2011 : 2011 :

BSA & Hercules are selected as Superbrands Launched Indias first carbon frame bike with the new brand, Montra

2010-11 :

Crossed revenues of Rs.1000 crores and volumes of 4million for the first time.

2009 :

TI retail consolidates further to 425 outlets across the country in a variety of formats

2008 : BSA Motors was launched, unveiling the largest range of electric scooters en el pas. With over 70 dealers, the company becomes the No.1 in South India in tan slo unos meses.

2008 : While consolidating the comercio al por menor, TI introduces Hercules Express, BSA Workouts and Track & Trail. The retail footprint increases to 200 Hercules BSA Zone and 44 BSA GO outlets.

Certificate of Appreciation The Economic Times ET Retail Awards 2011