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  • A Case Study On Anchor Switches

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    Deepjay Mazumder
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    Anchor, an electrical switch manufacturer, acquired a small toothpaste company to diversify into the toothpaste market. Chiranjit Singh was hired as a sales development officer to examine the salespeople's abilities and prepare a training plan for new recruits and an refresher program for existing staff. Singh found that some salespeople were enthusiastic about their new roles while others were disappointed about the change. He was tasked with making the toothpaste salesforce as efficient and committed as the electrical division.

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    A Case Study on Anchor Switches

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    Anchor, an electrical switch manufacturer, acquired a small toothpaste company to diversify into the toothpaste market. Chiranjit Singh was hired as a sales development officer to examine the salespeople's abilities and prepare a training plan for new recruits and an refresher program for existing staff. Singh found that some salespeople were enthusiastic about their new roles while others were disappointed about the change. He was tasked with making the toothpaste salesforce as efficient and committed as the electrical division.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    3K views9 pages

    A Case Study On Anchor Switches

    Uploaded by

    Deepjay Mazumder
    Anchor, an electrical switch manufacturer, acquired a small toothpaste company to diversify into the toothpaste market. Chiranjit Singh was hired as a sales development officer to examine the salespeople's abilities and prepare a training plan for new recruits and an refresher program for existing staff. Singh found that some salespeople were enthusiastic about their new roles while others were disappointed about the change. He was tasked with making the toothpaste salesforce as efficient and committed as the electrical division.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    5/15/12

    A Case Study On Anchor Switches

    PRESENTED BY:ANINDITA DEBRAY(75) subtitle style Click to edit Master ANITA PATOA(88) SHEHZADA GULREZ NAWAB(65)

    5/15/12

    Anchor is a leading brand manufacturing electrical switches, industrial switches & equipments it acquired a small toothpaste manufacturing co. & decided to enter into the lowend toothpaste segment diversified into toothpaste market to expand its business & reduce its dependency on electrical switches

    Recently

    Anchor

    Other

    competitors in toothpaste markets are colgate, palmolive, P&G, Hindustan Lever Limited

    5/15/12

    New

    acquisition had salespeople who were merged with anchors existing staff little training was given after their induction Chiranjit Singh was hired as sales development officer

    Very Mr

    Job

    was to examine ability of salespeople & prepare training plan for new recruits refresher programme for existing sales staff

    More

    sales staffs may be required to cover the entire market within5 yrs after launching always represents best quality product & best service wanted to keep the reputation same

    5/15/12

    Anchors

    They so

    the mandate was to make toothpaste salespeople as efficient & committed as of electrical division began TNA of sales force found that some sales people were very enthusiastic about new job some were disappointed for their jobs

    CS He

    But

    Q.1 -What training issue must include in his proposal?


    Inappropriate

    5/15/12

    training program

    Lack

    of consistency

    5/15/12

    Q.2-IF you had been in CSpost what training content would you have recommended to board of director and why?

    5/15/12

    QUESTION 3:-

    What kind of suggestion should CS offer to the sales people of the Anchor Toothpaste Division ? Should it be different from that of the new recruits?

    Click to edit Master subtitle style

    5/15/12

    QUESTION 4:The groups of salespeople who were not attending the repeat meetings making a mistake by staying away. What is your opinion on this? Why were they are behaving like that and what action should be taken against them?

    5/15/12

    U K N A H T

    ..

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