Professional Documents
Culture Documents
S&M BP
S&M BP
S&M BP
5/20/2012
About us
5/20/2012
5/20/2012
What do we do
5/20/2012
5/20/2012
Capabilities
5/20/2012
Objectives
5/20/2012
Products/Services
5/20/2012
Service/Product 1
What does it do?
Uniqueness
Competitive Advantage
5/20/2012
Service/Product 2
What does it do?
Uniqueness
Competitive Advantage
5/20/2012
10
Service/Product 3
What does it do?
Uniqueness
Competitive Advantage
5/20/2012
11
Service/Product 4
What does it do?
Uniqueness
Competitive Advantage
5/20/2012
12
Service/Product 5
What does it do?
Uniqueness
Competitive Advantage
5/20/2012
13
Commercialization Status
5/20/2012
14
Industry Overview
5/20/2012
15
The Stage
5/20/2012
16
Industry
Major players Factors driving
Future
5/20/2012
17
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18
Trends
Historical Future
5/20/2012
19
Market Analysis
5/20/2012
20
Primary Markets
5/20/2012
21
Secondary Markets
5/20/2012
22
Expected revenue
Competitors
5/20/2012
24
Direct Competitors
Who are they? Size and product breadth Revenues and profitability Strengths and weaknesses Market shares
Indirect Competitors
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Customers
5/20/2012
26
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27
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34
Opportunities
5/20/2012
35
Objectives
5/20/2012
36
Existing Customers
Who are they? What do they buy? How often do they buy? Why do they buy? How do we reach them?
5/20/2012
37
Potential Customers
Prospects targeted How prospects will be targeted and qualified? How do we reach them?
5/20/2012
38
Marketing Strategies
5/20/2012
39
Product/Service Strategy
5/20/2012
40
Pricing Strategy
5/20/2012
41
Distribution/Delivering Strategy
5/20/2012
42
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43
Sales Strategy
5/20/2012
44
Evaluation Strategies
5/20/2012
45
What changes in the target market are anticipated? What advantages and disadvantages do you have in meeting the target markets needs?
5/20/2012
46
Marketing Plans
5/20/2012
47
Marketing Programs
Direct Mail Trade Shows Advertising Internet Publicity/Public Relations Marketing Budget
5/20/2012 48
Pricing
Basis for targeted price point Margins and profitability by volume levels
5/20/2012
49
Sales Plans
5/20/2012
50
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51
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53
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Sales Budget
5/20/2012
55
Planned Growth
Organizational chart indicating planned growth
5/20/2012
56
SWOT
5/20/2012
57
Strength
5/20/2012
58
Weakness
5/20/2012
59
Opportunities
5/20/2012
60
Threats
5/20/2012
61