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  • Serving The World's Poor Profitably

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    Raghda El Ebrashi
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    This document discusses strategies for serving the world's poor profitably. It notes that the bottom of the pyramid population represents an untapped market of almost 4 billion people. Multinational corporations can generate strong revenues, increase efficiency and uncover new innovations by profitably serving this population. It addresses common misconceptions, such as that the poor do not have money to consume or are not interested in technology. Benefits of engaging the bottom of the pyramid include business growth, reduced costs through low-cost labor, and inducing innovation. The document differentiates between charity, corporate social responsibility, social marketing, bottom of the pyramid strategies, non-governmental organizations, and social enterprises.

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    Serving the World’s Poor Profitably

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    This document discusses strategies for serving the world's poor profitably. It notes that the bottom of the pyramid population represents an untapped market of almost 4 billion people. Multinational corporations can generate strong revenues, increase efficiency and uncover new innovations by profitably serving this population. It addresses common misconceptions, such as that the poor do not have money to consume or are not interested in technology. Benefits of engaging the bottom of the pyramid include business growth, reduced costs through low-cost labor, and inducing innovation. The document differentiates between charity, corporate social responsibility, social marketing, bottom of the pyramid strategies, non-governmental organizations, and social enterprises.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    65 views14 pages

    Serving The World's Poor Profitably

    Uploaded by

    Raghda El Ebrashi
    This document discusses strategies for serving the world's poor profitably. It notes that the bottom of the pyramid population represents an untapped market of almost 4 billion people. Multinational corporations can generate strong revenues, increase efficiency and uncover new innovations by profitably serving this population. It addresses common misconceptions, such as that the poor do not have money to consume or are not interested in technology. Benefits of engaging the bottom of the pyramid include business growth, reduced costs through low-cost labor, and inducing innovation. The document differentiates between charity, corporate social responsibility, social marketing, bottom of the pyramid strategies, non-governmental organizations, and social enterprises.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 14

    Serving the Worlds Poor Profitably

    Dr. Raghda El Ebrashi Strategic Management Department GUC

    Characteristics of the Bottom of the Pyramid


    Financial Social Opportunities
    - Stagnation in the economy. - Gap between the rich and

    Opportunities
    - Population increase (China,

    India, Brazil, and South Africa). - Innovation vibe and acceptance. - Entrepreneurial spirit (i.e. more trade activities). - Almost 4 billion people untapped!

    the poor. - Governmental problems. - Opposition to the global market system. - Poverty (65%).

    No need for MNCs to be involved in charitable activities


    MNCs can serve the worlds poor profitably: generate strong revenues, lead to greater operational efficiency, and uncover new sources of innovation.

    Wrong Stereotypes?
    Investment in developing countries is loss of

    money. The poor do not have money to consume. The poor are not interested in luxury products. Products sold to the poor are cheap and thus not profitable. The poor are not interested in technology.

    Benefits of the BOP


    Business growth.

    Reduced costs (e.g. low cost labor).


    Inducing innovation.

    Charity.. CSR.. NGOs.. Social Enterprises


    Differences?

    Companies doing charity/philanthropy (CSR)

    Companies doing social marketing

    BOP Strategy

    NGOs

    Social Enterprises

    Thank you!

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