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    Irma Irsyad - Southwest Case Study

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    Irma Irsyad
    This document provides an overview of Southwest Airlines' culture, values, and operating practices as of 2008. It discusses Southwest's history and background, including that it pioneered the low-cost airline model. It also outlines some of Southwest's core values like putting employees first and focusing on customer satisfaction. Additionally, it examines Southwest's business model, strategy implementation, and some of the organizational capabilities that contributed to its success.

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    Irma Irsyad - Southwest Case Study

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    Irma Irsyad
    173 views27 pages
    This document provides an overview of Southwest Airlines' culture, values, and operating practices as of 2008. It discusses Southwest's history and background, including that it pioneered the low-cost airline model. It also outlines some of Southwest's core values like putting employees first and focusing on customer satisfaction. Additionally, it examines Southwest's business model, strategy implementation, and some of the organizational capabilities that contributed to its success.

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    This document provides an overview of Southwest Airlines' culture, values, and operating practices as of 2008. It discusses Southwest's history and background, including that it pioneered the low-cost airline model. It also outlines some of Southwest's core values like putting employees first and focusing on customer satisfaction. Additionally, it examines Southwest's business model, strategy implementation, and some of the organizational capabilities that contributed to its success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    173 views27 pages

    Irma Irsyad - Southwest Case Study

    Uploaded by

    Irma Irsyad
    This document provides an overview of Southwest Airlines' culture, values, and operating practices as of 2008. It discusses Southwest's history and background, including that it pioneered the low-cost airline model. It also outlines some of Southwest's core values like putting employees first and focusing on customer satisfaction. Additionally, it examines Southwest's business model, strategy implementation, and some of the organizational capabilities that contributed to its success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 27

    Southwest Airlines in 2008: Culture, Values and Operating Practices

    Irma to edit Master subtitle style ClickIrsyad 1040002194 Strategy and Execution Lecturer: Mr Janpie Siahaan

    3/28/2008

    Background

    Pioneered the low-cost model Primarily short haul High-frequency Point-to-Point The 3rd largest airline in the world (fleet size)

    3/28/2008

    22

    History

    Founded: 1971 (Rollin King and Herb Kelleher) Fleet size : 472 Destination : 63 Headquarter: Dallas, Texas Started serving Dallas, Houston and San Antonio based on: convenient schedules, low fares, on time arrivals Gained foothold after several difficulties

    3/28/2008

    33

    Company Values

    3/28/2008

    44

    Companys Culture

    3/28/2008

    55

    Business Concept

    3/28/2008

    66

    Top-Ten Airport (daily departure)

    3/28/2008

    77

    Activities

    3/28/2008

    88

    Business Segment

    3/28/2008

    99

    Southwest flies to 62 cities in 32 states in America

    Albany Albuquerque Amarillo Austin Baltimore/Washington Birmingham Boise Buffalo Burbank Chicago (Midway) Cleveland

    Columbus

    Corpus Christi

    Geographical Segmentation
    Indianapolis Long Island Jackson Jacksonville Kansas City Las Vegas Little Rock Los Angeles (LAX) Louisville Lubbock Manchester Midland/Odessa Nashville New Orleans Norfolk North Virginia (Dulles) Oakland Oklahoma City Omaha Ontario Orange County Orlando

    Philadelphia Phoenix Pittsburgh Portland Providence Raleigh-Durham Reno Sacramento St. Louis Salt Lake City San Antonio

    San Diego San Jose Seattle/Tacoma Spokane Tampa Tucson Tulsa West Palm Beach

    Dallas (Love Field) Denver Detroit (Metro) El Paso Ft. Lauderdale/Hollywood Ft. Myers/Naples Harlingen/South Padre Island Hartford/Springfield Houston (Hobby)

    Southwest looked for city pairs that could generate substantial amounts of both business and leisure traffic

    3/28/2008

    1010

    Route Map

    3/28/2008

    1111

    Strategy Implementation

    3/28/2008

    1212

    Building Capable Organization

    3/28/2008

    Southwest Capability

    1313

    Staffing Employee come first and Customers come second

    3/28/2008

    1414

    Development of Core Competencies & Competitive Capabilities

    Low Operating cost

    3/28/2008

    1515

    Development of Core Competencies & Competitive Capabilities

    Focus on Customer and Customer Satisfaction


    3/28/2008 1616

    Development of Core Competencies & Competitive Capabilities

    3/28/2008

    1717

    Development of Core Competencies & Competitive Capabilities

    3/28/2008

    1818

    Matching the Organisation structure

    3/28/2008

    1919

    SWOT Analysis

    3/28/2008

    2020

    Five Forces Analysis

    3/28/2008

    2121

    The Blue Ocean way

    3/28/2008

    2222

    Four actions framework

    3/28/2008

    2323

    The eliminate-raise-createreduce Grid

    3/28/2008

    2424

    Key success factors

    3/28/2008

    2525

    Key People

    3/28/2008

    2626

    Conclusion
    Southwest build numbers on its culture whereas other airlines have their culture shaped by numbers

    Southwest

    Other airlines

    3/28/2008

    2727

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