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Pictorial Communication

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SON OF

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B/R machinery furniture Debtors bank balance stock PPE infy investments wipro investments misc. expenses

1247985.98 1058689.00 1245789.99 2998256.00 1175925.00 1154896.89 352689.00 1548759.00 1245786.84 1548579.00

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Movement of Goods by Different Modes

Year Road Rail Air Water 1985 1000 1500 500 420 1986 1600 2000 629 224 1987 2907 3090 439 528

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10

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Pictorial representation
Use of pictures Visual aids in communication Adds value to the communication.

Brief history of pictorial representation in communication

The earliest graphics known to anthropologists studying

prehistoric periods are cave paintings and markings on boulders, bone, ivory.

 Began in the ideas of Plato and Aristotle. Evolved into a significant component of

language.
Aristotle discusses representation in three ways:

1. The object: The symbol being represented. 2. Manner: The way the symbol is represented. 3. Means: The material that is used to represent it.

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Pictorial representation in written communication

A picture is worth thousand words

Effective in written communication

Widely used to communicate with the general public

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Examples of pictorial representations in written communication

Drawings Graphs and charts Diagrams Symbols Maps Tables

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SYMBOLS

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What are symbols ?

Symbols are representations of an
Event Action Object Person or Place

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Symbols
Flag for patriotism and national pride A cross for Christians Even the Nike swoosh McDonalds arches

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Types Of Symbols
Concrete symbols
Spoon, represents mealtime.

Abstract symbols
A Small line drawing of a person eating or action of eating.

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Symbols Representation

An object used as part of the activity it

represents

An object similar but not identical to the object

used as part of an activity

A printed word.

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Diagrams

Symbolic representation of information. Examples of diagrams

Maps, Graphs, Charts, Engineering blueprints, Architects Sketches Etc.

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The essences of a diagram can be seen as:

A form of visual aid Shows relationships and abstract information but not quantitative

data.

With building blocks such as geometrical shapes connected by

lines, arrows, or other visual links.

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Charts
Helps understand data quickly Used to make a comparison Show a relationship or Highlight a trend

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Features of charts
Complex facts and figures can be easily

conveyed
Better involvement of audiences (than in

explanation of words)
Dimensions in the data are often displayed

on axes. A horizontal and a vertical axis are used.

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Types of Charts
Histogram Line Charts Bar Charts Pie Charts .

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Histogram Bar Chart

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Pie Charts Line Chart

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Other Types of Charts

Organizational chart Gantt chart Radar chart Bubble chart Waterfall chart

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Maps
Effective visual aid Pictures / representations of the Earth's surface Places in relation to each other distance/

direction/size.
A compass rose shows direction. A person who makes maps is called a

cartographer

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Eg :Map with keys and compass rose

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Types of Maps
Physical

maps

Political maps Road maps Economic or Resource maps

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Flowchart
Used to represent a process. Step-by-step solution to a problem. Different shapes signifies different operations. Used in analyzing, designing, documenting or

managing a process or program in various fields.

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Pictograms

Information through pictorial resemblance. Started 5000 years ago. Breaks language barrier. Part of daily life.

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Application in day to day life

Medical field.

MRI,X-Ray and Endoscopy

Autism-Children Engineering design Graphic Design Art Photography Multi-media

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Advantages
Communication of thoughts-easy

Paintings(terrorism)
Presentations-attractive, Involvement(better comprehension) - graphs,business

tycoons

Passive students Effective demonstration of concepts.-arts,science(3d)

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Disadvantages
Optimal usage of pictures.-lose audience(diversion) Excellent Aid to verbal communication. Misinterpretation. No Feedback Logistics(time and effort) Pictures should be simple

Ambiguity and disinterest.

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Conclusion
Pictorial representation is effective in communication.

Communication can be made

Interesting Easily understandable

PICTURES TALK BY THEMSELVES

THANK YOU

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Questions
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