Prof.

Tase and Vijay Tases

Training Workshop on

Creativity and Innovation

for Survival and Growth

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CREATIVITY TECHNIQUES
Brainstorming Checklist Attribute listing Serendipity Synectics Morphology Forced relationships Fission technique Fusion technique

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Synectics

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SYNECTICS
William Gordon And George Prince

Synecticos = fitting together diverse elements

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SYNECTICS
To identify promising approach or view-point, possibly leading to novel solutions to vexing problems Not necessarily aiming at finding fully fledeged solutions To see unfamiliar in familiar way To see familiar in unfamiliar way

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SYNECTICS
Use of analogies

Direct analogy Personal analogy Fantasy analogy Symbolic analogy (book-title)

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SYNECTICS
WILLIAM GORDON AND GEORGE PRINCE

Direct analogy
Direct comparison of phenomenon under discussion with some other phenomenon that is similar enough

Generating fruitful insights New angle of perception

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PERSONAL ANALOGY
Attempt at peculiar king of empathising

Retain individual human sensibility

Simultaneous transposition into new situation To report what one feels, sees, hears, thinks, experiences, etc.

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FANTASY ANALOGY
Imagine constraintfree solution (As in our wishfulfilling day-dreams) Irrespective of known scientific principles

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SYMBOLIC ANALOGY (BOOK TITLE)

- Short, provocative phrase
- Capture essence of word or concept under discussion - Aesthetically satisfying or paradoxical - To stimulate further exploration

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PROBLEM:
How to estimate petroleum reserves thousands of meters underground? Pau:
To make reservoir tell the truth To have the oil say, how crowded it is in the reservoir rock Not to worry whether stated goal is realistic or not

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DIRECT ANALOGY:
Evocative question from leader An aspect of pau from some other field Crowded situation from biology - Flies on cow-dung - Virus culture - Womb with triplets

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PERSONAL ANALOGY :
Imagine yourself as a virus in the virusculture How do you feel? I am curled like a cork-screw It is nice and warm here but I feel itchy

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FANTASY ANALOGY:

Fantasize without reservation

How as a virus, you would conquer the world?

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SYMBOLIC ANALOGY: BOOK TITLE

Poetic, compelling, two or three word title Capturing essence of key word virus culture and contain a paradox Warm hate Indifferent destruction Compulsive indifference

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DIRECT ANALOGY:
Pick up particularly intriguing book title (compulsive indifference) Search for direct analogy in nature

Queen bee Cat

Exploration of behaviour of one or more

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FORCE FIT
Potentially useful approach to original problem Think how present idea, analogy, situation could suggest solution Idea of striking angry cat to make it calm

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Eureka!

Pump down a coolant that freezes the core sample, so that sample does not undergo changes in composition as it is brought up thousands of meters.

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SYNECTICS
To identify promising approach or view-point, possibly leading to novel solutions to vexing problems Not necessarily aiming at finding fully-fledeged solutions To see unfamiliar in familiar way To see familiar in unfamiliar way

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