A Study Market Potentiality and customer satisfaction of after sales services in SILVER SHINE DEVELOPERS PVT LTD.

Presented By:Swaroop Chowdary CH 8NBHD055 Faculty Guide:Mr.Rajkumar Pillay Company Guide:Mr.Srinivas

 Company Profile: The promoters of the company are having vast experience in the real-estate market and are been very successful in launching, promoting and developing new real-estate ventures. Silver Shine Developers is an ethically bound company, rich in its ventures. We aim at serving our internal & external customers well & believe that a satisfied customer is the gateway towards a companys success. Keeping this in mind, we have come up with prestigious residential venture that plug the unfulfilled needs of the customers. These projects are completely packed with an assurance of high quality.

 MISSION: For every single customer, we will work as hard as we can help them to achieve their dream house. We provide the most professional, informative, loyal and dedicated service in the industy.The best interests of our customers will always come first and we will place the customers concerns ahead of our own in each and every transaction, as we are dedicated to the development of long-term customer relationships Our team-approach philosophy ensures customer needs are important to each and every member of our organization.

 VISION : Guided by principles of trust, respect and integrity, we empower people to achieve their dreams and to create an exceptional real estate services experience that builds long lasting relationships. We want to provide a living which is very affordable and a common man can say i too own a plot.

 SWOT Analysis: Strength: The employees have good networking and contacts with the customers. The Real Industry is future investment to the people. Weakness: The fields work in summer many government employees gone to their native places. The recession and slow down economy of the country and elections has significant effect on the business.

Opportunities: Good network in industry. Good reputation in market for company. Good contacts with people. Threats: The economic down trend is a threat. After Election results telengana state will form also threat.

Customers: The customers are all kind of people in the city. Competitors: Suture India, Suvarna Bhoomi . Strategies of competitors: Suvarna Bhoomi: They focus on research, risk and policy .They giving advertisement with actors in media. They talk about brand name and facilities providing to the customers. Suture India: They focus on rich and middle class people and attract the people to giving plots to Cricket players who won the twenty-20 World cup match.

Project Objectives: To learn the marketing skills. To know the customers behaviors. To learn how to deal with customers. To know how the real job environment exists.

Methodology: Type of study: Empirical. Type of study: The study of the project to understand the customer behavior and door to door knocking marketing and explain product and broachers. Type of the Data: The primary data collected from company guide and company broachers. Secondary data collected from company records and website SILVERSHINEDEVELOPERS.COM

 SCOPE OF THE PROJECT: ET-Targets: The company guide given target is 5 plots sell with in 90days. Target achievements: Daily visited 100 customers by door to door knocking and got appointment to visit sight on Sunday. Identification of Segments: In the company many groups and they give every group one area and door to door knock in that area and get 40 details and get 2 customers to visit sight. Plan to approach segments: Daily visit 100 houses by door to door knocking and using broachers. Communication strategy for achieving ET: Using door to door knocking and explaining and giving broachers.

 Product identification: The product is plots the sizes are 200 and 400 sq.yds .The venture at Kothur it is from Shamshabad 19 kms away. Identify industry based on product: This Company is real estate Company the product they are selling 200 square yards and 400 square yards. Sales and profit ratio: Sales are 22 cores Profit ratio=9/22=0.409.(From last 2 years)

 Key players and porters model This field of service has many competitors and identifying the competitors is very asses. This Service is usually providing by many companies. The employees usually engaged with customers by door to door knocking.

 Portes model for evaluation: Barriers to Entry/ Threat of Entry: This field being not acquaint to many, there is not much scope for people to enter into this unless they have got good networks and contacts. The exit barrier is to clear off jobs in hand and selling assets if any .Clearing all liabilities and recovering any debts and payment of utility bills etc.

 Threat of Substitutes: The competition engendered by a Threat of Substitutes comes from products out side the industry. The price of plot constrained by the price of plot due to recession. Supplier Power: The suppliers here providing free visit to the venture and telephone services and personal approach to the customers.

 Buyer Power: The customers are usually known through the networking. they come with various references.

 Product identification: The product is plots the sizes are 200 and 400 sq.yds .The venture at Kothur it is from Shamshabad 19 kms away. Identify industry based on product: This Company is real estate Company the product they are selling 200 square yards and 400 square yards. Sales and profit ratio: Sales are 22 cores Profit ratio=9/22=0.409. Key factors influencing the industry: Door to Door knocking Brochures Paper advertisements(Eenadu,Andhra jyothi,Deccan Chronicle)

 Pest frame work: Political: It influences the people the near politicians land there the people ready to buy. After Election results the market will increase. Economical: The Company selling least price after 1 year the customers will get double amount. Social: Moral support and marriages and childrens future support. Technological: Commercial wise good in future.

 HHI Index: Silver Shine Developers pvt ltd is not listed company. But HHI Index to find this company to assume that it is a listed company then HHI Index will found. The Herfindahl index, also known as Herfindahl-Hirschman Index or HHI, is a measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.

 The major benefit of the Herfindahl index in relationship to such measures as the concentration ratio is that it gives more weight to larger firms. Formula:

 In the real estate near Kothur mandal 10 companies of ventures. HHI=900. Index below 0.1 (or 1,000) indicates an unconcentrated index.

THANK YOU