A Project report on consumer behaviour on tvs apache with reference to Click to edit Master subtitle style m.g.

brothers tvs showroom, Kurnool.

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introduction
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New products are essential to a companys growth

and survival
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Finding the most effective combination of features and

target market is crucial to the success of new products.

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Marketer wants to know how the consumer

responds to various marketing stimuli like economic, technological, political and cultural.

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definitions
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Consumers:- The term consumer is a person who

buys goods/ services for his own consumption for the satisfaction of his needs. He is known as Consumer.
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Buyer:- The term Buyer is a person who purchases

goods either for resale or for use in production for use of somebody else, he is known as Buyer.

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Cont.
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Consumer behaviour:- Consumer behaviour is the

process whereby individual decide about what, when, where, how and from whom to purchase goods and services

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DETERMINANTS OF CONSUMER BEHAVIUOR Economic factors

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Social or cultural factors Internal or psychological factors Environment factors

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Objectives of the study

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To study the consumer`s opinion of their motor bikes

regarding its features like appearance, mileage, price etc.

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To analyze the impact of behavioural factors of

consumers on choosing particularbrand of motor bike.

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To find out the factor which are consumer consider

before purchasing two wheeler bikes.

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Cont.
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To know the behaviour of consumers of TVS Apache

bikes.
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To evaluate the factors that influences the consumer`s

behaviour.
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To access the key factors influencing the consumer

behaviour.
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To identify the opinion of the customer about the

company and the service.

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To know that how far that the company providing

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Limitations of the study

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The study is restricted to only one company. The study is only limited to local area and cannot be

appropriated to other areas where TVS motors can be sold.

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Conclusion are going to draw are based on the

information supplied collected from the company personally and few users.

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Cont.
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Spare parts may be costly in the case with TVS motors

because a TVS motor is one of the top that is they are just like monopolistic company in the country.
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The sample size is limited. Time and money are major constraints of the study.

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COMPANY PROFILE
Founder Country T V Sundaram Iyengar India August 1980 (TVS Group in 1911)

Year of Establishment Industry

Manufacturing of twowheelers and auto components Business Group TVS Group

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Brands of tvs
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TVS Star TVS Jive TVS XL Super TVS Victor TVS Scooty TVS Apache etc.,

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PRODUCT PROFILE
General information Model: TVS Apache RTR 160 Year: 2011 Category: Sport Rating: 79.5 out of 100.

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Cont.
Model TVS APACHE RTR F1 160

Year

2011

Category:

Sport

Rating

75 out of 100

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Interpretation
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Among over all survey 19% of TVS APACHE consumers

satisfaction is excellent, 65% of TVS APACHE consumers satisfaction is very high..10% of TVS APACHE consumers satisfaction is average.6% of TVS APACHE consumers satisfaction is poor.

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Findings
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50% of the respondents are the students; mostly the

bikes are interested to the students.

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Generally the respondents were below 20-30 years

and preferred mostly due to the speed and road grip.

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Respondents say that friends are the influencing

factor to purchase TVS apache..

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Cont.
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Television gets the best place in the channel of

advertisement for the TVS apache.

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Some people said that the spare parts are costly but

quality.
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Customers are very much satisfied with the style of

TVS apache.
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Most of the people preferring the TVS bikes Because

of style and mileage.

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Some people said that the spare parts are quality but

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Cont.
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Most of the customers are satisfied with the service of

TVS as compared to the competitors.

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Respondents are fully satisfied with the model of TVS

apache.
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Coming to apache, the sales of pulsar decrease in

market when apache was launched.

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Suggestions
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Always maintain the phone contacts with the

customers.
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Give ads about the product and the services

frequently.
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Some of the customers complain that they are facing

the problems even after the servicing so the service center must solve this.

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Cont.
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A help line vehicle should be provided by the company

in case, if bike troubles the customer in any situation.

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Because of mechanical life of customers, the servicing

centers need to intimate the servicing period of the bike before 1-2days, it will build up the relation, because when we care customers automatically they will prefer us or our products.

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Conclusion
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. By identifying and adopting the key factors discussed

in suggestions, the TVS Apache will be able to achieve market survival in short run and market share leadership in long run, in the area of bike segment.

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Thank you
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