ASSIGNMENT NO.

LINKING CORPORATE AND HUMAN RESOURCES STRATEGIES

Group Member Adnan Sajar Asif Zaheer Danish Hanif Meher Jabeen Zeeshan Ali -

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LINKING CORPORATE AND HUMAN RESOURCES

Company Competitive Environment
Lotte Pakistan PTA Ltd is a world-class supplier of purified terephthalic acid, an essential raw material used in the polyester industry. The company maintains its competitive edge by virtue of being a local manufacturer and major supplier for the domestic Polyester and PET industries with short delivery times, consistent quality and excellent customer service.

STRATEGIES

Companys Strategic Plan

Lotte Pakistan PTA Limited look ahead and remain positive as seek opportunities to improve our current business and explore new avenues for growth and diversification. The Economic environment in Pakistan is difficult at this time and therefore our approach will be cautios but optimistic, as our belief in our countrys good future stays intact.

Company Strategic Situation

Lotte Pakistan PTA Ltd strategically upto to the mark for year 2010 with declaration of Rs. 8bn profit and after the successful startup of the Co-generation power project by investing the equivalent to $50 they are looking at the other business to acquire to grip the further markets of Pakistan.

Company Internal Strength and Weakness

Internal Strength High Standard of Health Safety & Environment to runn the state of the art plant completed 35million manhour with any Lost Time Injury. Well control over cost and every individual contribution is toward the cost saving at any level thru finance, process and resources. Company equipped with well trained staff and the capablity to produce maximum when need despite the difficult situation of the country Internal Weaknesses Power Losses due to KESC interruption. Behind the schedule to acquire businesses due decision from Head. Financial arrangement not appropriate to meet the supply chain function which need huge funds to inject and paying the financial costs. HR functions not integrated with Strategy as it should be.

Companys Functional Strategies

Strategies HR&Admin To train and develop the best human resource to meet the upcoming challenge by adopting the modern techniques. Commercial Minimize the supply chain cost and generate maximum revenue. Production Achieve the 500,000 tones production with keeping the efficiency at optimum level with high class quality. Engineering .Availability of the equipments with minimum time to ensure less cost to maintenance.

Organization Performance
Achieved must ever profit of Rs. 8bn and share rose to Rs13 from Rs.7. Highest Product figures 483,000 metric tonnes . Revenue increase 12% and GP by 19% over the last year. Achieved 35million manhour without any Lost Time Injury. Spend Rs 35m toward the SCR activity.