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    Socialmedia

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    Melvin Shaju
    This document provides information on different types of media including print media like newspapers, magazines and books, electronic media like television and radio, and new age media like mobile phones and the internet. It then discusses television channels in India and their target audience. It provides details on print media newspapers in India including their rates for news editorials and display advertisements. Finally, it discusses the marketing mix or 8 P's of media including product, price, place, promotion, people, process, physical evidence and productivity for both television channels and newspapers.

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    Socialmedia

    Uploaded by

    Melvin Shaju
    20 views31 pages
    This document provides information on different types of media including print media like newspapers, magazines and books, electronic media like television and radio, and new age media like mobile phones and the internet. It then discusses television channels in India and their target audience. It provides details on print media newspapers in India including their rates for news editorials and display advertisements. Finally, it discusses the marketing mix or 8 P's of media including product, price, place, promotion, people, process, physical evidence and productivity for both television channels and newspapers.

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    This document provides information on different types of media including print media like newspapers, magazines and books, electronic media like television and radio, and new age media like mobile phones and the internet. It then discusses television channels in India and their target audience. It provides details on print media newspapers in India including their rates for news editorials and display advertisements. Finally, it discusses the marketing mix or 8 P's of media including product, price, place, promotion, people, process, physical evidence and productivity for both television channels and newspapers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views31 pages

    Socialmedia

    Uploaded by

    Melvin Shaju
    This document provides information on different types of media including print media like newspapers, magazines and books, electronic media like television and radio, and new age media like mobile phones and the internet. It then discusses television channels in India and their target audience. It provides details on print media newspapers in India including their rates for news editorials and display advertisements. Finally, it discusses the marketing mix or 8 P's of media including product, price, place, promotion, people, process, physical evidence and productivity for both television channels and newspapers.

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    of 31

    MEDIA MARKETING

    Media?
    It is means of communication There are two ways of communication
    One way Two way communication

    Different types of media


    PRINT MEDIA:
    Newspapers Magazines Brochures Newsletters Books Leaflets Pamphlets photography

    ELECTRONIC MEDIA:
    Television radio Movies CDs DVDs the new hottest electronic gadgets.

    NEW-AGE MEDIA:
    Mobile phones computers Internet email websites blogging Internet tv

    Television
    Colors Star TV Zee TV SAB TV Star TV

    STP AND 8 PS

    TRP Rating Channels

    Comparative Study

    Comparative Study

    8 Ps-Television Channels
    Product Content on the channel Price depends on the time and the trp rating Promotion It promotes themselves on their other channels of same network while star plus more over promotes themselves thorough billboards Place Cable operator, satellite , outlets of connection People Correspondent,employees etc Process- selecting,shooting and broadcasting Physical evidence- logo the shooting sets Productivity & quality -24*7,undistorted transmission .

    Print Media
    Local
    Dainik Bhaskar Dainik Jagran

    English
    Times Of India Hindustan Times The Hindu

    COMPARATIVE STUDY

    Rate Card For News Editorials

    HINDU Editorial Rate Card


    The Hindu rate card display Chennai : BW Rs.1310 / sq cm. Color Rs.1720 / sq cm The Hindu rate card display Delhi : BW Rs.215/ sq cm. Color Rs.225/sq cm The Hindu rate card display Bangalore : BW Rs.170/ sq cm. Color Rs.180/ sq cm The Hindu rate card display Andhra Pradesh : BW Rs.650/sq cm. Color Rs.780/ sq cm

    TOI Editorial Rate Card


    Cost of display ad + Times Of India Kolkata : BW Rs.1430 / sq cm. Color Rs.2195 / sq cm Cost of display ad + Times Of India Delhi : BW Rs.3355/ sq cm. Color Rs.3355/sq cm Cost of display ad + Times Of India Bangalore : BW Rs.2485/ sq cm. Color Rs.2485/ sq cm Cost of display ad + Times Of India Mumbai : BW Rs.3855/sq cm. Color Rs.3855/ sq cm

    8 Ps Of News Editorial
    Product articles, content Price Rate Card Place- the distributor, the vendor,the salesman are also part of it Promotion through events ,through advertisement People- journalists Physical evidence-the texture of the page ,the ink ,the colours,logo,building Process- writing ,editing and the printing Productivity and quality- the quality of the reporter in the newspaper

    Radio
    Radio Mirchi 98.3 Radio City 91.1 Radio One 94.3 Red FM 93.5 Big FM 92.7

    PRODUCT

    PRICE
    Decided at the sales pitch Depends on the plan provided

    PLACE
    The world wide web

    PROMOTION
    Word of mouth

    PEOPLE
    Planners Copywriters Social media specialists Graphics Tech team Client servicing Sales

    PROCESS
    Thought Message Engagement

    Physical evidence

    WE

    THANK YOU

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