BELVEDERE in the WORLD

BELVEDERE

S.A.

Founded in 1991 by Trylinski and Rouvroy Families Listed on Paris Stock Exchange and Warsaw Stock Exchange The fastest growing spirit company in Europe

Sobieski Vodka no 3 internation vodka brand, no 6 among all spirits brands (Elit Brands List 2009)

GROUP PRESENT IN 15 COUNTRIES WITH STRONG BRANDS:

Sobieski Vodka was in 2009 the fastest growing international brand of vodka in the world more than 9% growth (Millionaires 2010)

William Peel, No 1 brand of Scotch Whisky in France, 18.1% market share (source Nielsen: July 09)

Danzka, n 4 vodka brand sold in Duty Free shops Marie Brizard, leading liqueur brand sold in more than 100 countries Pastis Berger, a brand experiencing a renaissance

GROUP over the world

BELVEDERE S.A.
Sobieski Ltd & Domain Menada Vilniaus Degtine Belvedere Ukraine Belvedere Bulgaria Belvedere Turkey Imperial Brands & its Agents Marie Brizard & subsidiaries Belvedere Brazil Vremena Goda - Russia Belvedere Slovakia

Belvedere Scandinavia & Duty Free Sobieski Trading (Shanghai)

Expected soon:

Sobieski India

GROUPs portfolio

VODKA
Click to edit Master subtitle style

- CORE BRAND

Sobieski Vodka brand conquering the world

Created in 1998 Made of THE best Polish Rye DANKOWSKI Original Polish Vodka, produced in Starogard Gdaski Different degrees & capacities proposed

37,5%; 38%; 40%; 43% vol. 4,5L; 2L; 1,5L; 1,0L; 750 ml; 700ml; 500ml; 375 ml; 350 ml; 200ml; 50ml

Available in 57 countries

SOBIESKI brand wordwides growth

2006 Present in 17 countries 2007 Present in 20 countries 2008 Present in 38 countries 2009 Present in 48 countries 2010 Present in 57 countries

KEY EXPORT MARKETS EUROPE

Estonia Latvia Denmark UK Lithuania

Germany

Poland

Ukraine

Czech Republic Slovakia France Hungary

Italy Portugal Spain

Bulgaria Turkey

KEY EXPORT MARKETS WORLD

(outside Europe)
Canada

Duty Free

USA Lebanon Dominicana Puerto Rico Guadeloupe Martinique United Arab Emirates India Nigeria Gabon China Taiwan Vietnam New Caledonia

San Salvador

Brazil Chile Paraguay Reunion

SOBIESKI Vodka sales in the World 12

10 8
mln 9L cases

6 4 2 0

SOBIESKI BRAND SALES IN I-IX 2010

, , S AL ES VOL UM E IN CAS ES L , , , , , , , ,
ni a Bu lg ar ia nd in e in Fr ee el US A Fr an ce Sp a Po la Li th ua Uk ra Is ra Ge rm TH O ER S an y

, , 3 3, 33 33 , , , ,

Du ty

SOBIESKI Vodka Sales 1rst 15 in 2010

, , , , , , , , , , , , , , ,
,

markets

P o la n d USA L it h u a n ia Fran ce U k r a in e B u l g a r ia S pain I srael D u ty Free Germ any G reece L a t v ia Canada P u e r t o R ic o B r a z il

TO TA L S A LES

cases L 33 33 33 33 33 33 33 33 33 33 3 3, 3 3, , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

33 33 I -I X 3 3 3 3 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
,

3 333 333 3 3 333 333 3 3 333 333 3 , , ,

SOBIESKI Vodka Sales 2nd 15 in 2010

3 3 3 3 3 3 3 3 3 3 3 3 UK I rela n d Esto n ia U ruguay U n ite d A ra b E m ira tes D enm ark M e x ico Tu rk ey P aragu ay S a n S a lv a d o r P ortu gal H ungary Th a ila n d N e th er la n d Lu x em bu rg
TO TA L S A L E S

markets

, , , , , , , , , , , , , , ,

cases L 3 3 3 3 3 3 3 3 , , 33 33 3, , , , , , , , , , , , , , , , , , , , , , , , , , , ,

3 3 3 3 I -I X3 3 3 3 33 33 3, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
,

, , , ,

Highest Growth in 2010: Israel, Greece, Canada, Puerto Rico

CAS ES L
, , , , , , , , , , , , Israel Greece Canada Puerto Rico , , 3 33 3, 33 33 3, 33 33 3, 33 33 3, ,

I-IX

SOBIESKI LTD Sales and Distribution Structure

Click to edit Master subtitle style

Production Plants
Fabryka Wodek POLMOS ACUT S.A.

Wholesalers

Own Chain of Shops

Destylarnia SOBIESKI S.A. w Starogardzie Gdaskim

SOBIESKI TRADE Sp.z o.o. in Kolaczkowo 14 local wholesalers with branches

Galerie Alkoholi 27 shops in Central Poland

Shops under the Patronage 157 shops all over Poland

PORTFOLIO
Click to edit Master subtitle style

Sobieski Vodka

Production

Made of: DANKOWSKI Rye Since: 1998 By: Destylarnia SOBIESKI S.A.

Alcohol content and capacity of bottles

37,5%; 38%; 40%; 43% vol. 4,5L; 2L; 1,5L; 1,0L; 750 ml; 700ml; 500ml; 375 ml; 350 ml; 200ml; 50ml Poland Over 55 countries

Available in:

SOBIESKI NEW packaging Since March 2010 Designed by BRUCE WILLIS

We have an honour to introduce to you

THE PERFECT CREATION

SOBIESKI VODKA - CHANGES

NEW

CLOSURE TYPE PREMIUM

NO

GUALA CLOSURE
(for Poland)

MANIFEST

SYMBOLICAL RELIEFS

REFRESHED

LOGOTYPE

NEW

FASHIONABLE LABEL

MODIFIED

EFFIGY OF THE KING SOBIESKI

Sobieski Family

Sobieski New Liqueurs since 2010 SOBIESKI Framboise-Violette

SOBIESKI GOLD Selection

SOBIESKI Peche-Piment

RTD SOBIESKI IMPRESS Range

CRANBERRY

GREEN APPLE

MANDARIN

GINGER

NEW Impress Flavours

LEMON

GREEN TEA

WATERMELON

Polonaise Polish Wdka

Production

Made of: grain since: 70 by: Polmos acut 37,5%; 40% vol. 700ml; 500ml; 200ml; Poland France Germany Great Britain

Alcohol content and capacity fo bottles

Available in:

Brand new since 2009

Zawisza Czarny

Production

Made of: grain since: march 2000 by: Destylarnia Sobieski S.A. 40% vol. 1L; 700ml; 500ml; 200ml; Poland Russia WOC
Brand new since 2009

Alcohol content and capacity fo bottles

Available in:

Starogardzka Vodka

Production

Made of: grain since: 70 by: Destylarnia Sobieski S.A. 37,5%; 40% vol. 1L; 700ml; 500ml; 200ml; 100ml Poland Austria Dennmark Ireland Canada

Alcohol content and capacity fo bottles

Available in:

Brand new since 2009

Krakowska Wdka

Production

Alcohol content and capacity fo bottles

Made of: grain since: 70 by: Polmos Krakw S.A.

Available in:

37,5%; 40% vol. 700ml; 500ml; 200ml; 100ml Poland Greece

Brand new since 2009

Old Krupnik -NEW image

Since february 2010 Old Krupnik liqueur has completely changed the image The modification of all the elements of packaging, underlining the exceptional caracter of the product. New Krupnik is now available in the capacities: 500ml and 700ml degree 38%

NEW in 2010 Krupnik Vodka

In February 2010 r. we introduced a completely new VODKA in our portfolio KRUPNIK VODKA It is a perfect mariage of the old Polish tardition and the best modern distilation technology It is obtained from grains of the highest quality and the best cristaline water Available in the capacities: 500ml and 700ml degree 40%

Wisent Vodka

Production

Made of: bison grass and grain vodka since: 90 by: Polmos acut 40% vol. 1,0l; 700ml; 500ml; 200ml Poland France Germany Austria Czech and Slovakia Luxemburg WOC

Alcohol content and capacity fo bottles

Available in:

Astoria

Production

Made of: grain since: 2008 by: Polmos acut 40 % vol. 700ml; 1,0L Bulgaria

Alcohol content and capacity fo bottles

Available in:

Balsam Pomorski

Production

Made of: immature oranges and green walnuts since: september 2004 by: Destylarnia Sobieski S.A. 38% vol. 700ml; 500ml; 200ml; 100ml Poland

Alcohol content and capacity of bottles

Available in:

Additional variants: Balsam with Mint

Brand new since 2009

Our Vodka Awards

Click to edit Master subtitle style

Sobieski Vodka Awards 2008

Drinks International 2008

Sobieski Vodka Awards 2007

Gold Medal from Beverage Tasting Institute

Award from french prestigous magazine La revue du vin de France

DANZKA Vodka Awards 2008

Drinks International

Millionaires Club 2007

Sobieski Vodka The fastest growing brand in the world!!!

SOBIESKI sales in USA

source IWSR

Sobieski the fastest growing Vodka in USA in 2008 410%!!!

The IWSR 2009 Elite Brands List

Sobieski vodka is a new entry at 2.7m cases!!!

SOBIESKI Ltd. Head office: 1, Bellottiego Street, Warsaw Trade office: 110/114, Krakowska Avenue, Warsaw Tel.: +48 22 868 37 98 / +48 22 868 47 28 Fax.: +48 22 868 57 22

E-mail: dzial_exportu@belvedere.pl