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  • Brand You 12063726875622 2

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    Ram Kendre
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    The document discusses the importance of branding. It explains that brands add significant value beyond the basic components or costs of a product or service. For example, a can of Coke costs less than 30 cents to produce but can be sold for R5 just by adding the Coca-Cola brand name. The document also states that branding involves more than just a name or logo - it's a promise and contract with customers about what the brand represents and the experience it provides. Individuals can also have personal brands that reflect their purpose, passion, skills and reputation. The key is to have a clear brand identity and strategically promote that identity through passion, planning, perseverance and playing to strengths.

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    The document discusses the importance of branding. It explains that brands add significant value beyond the basic components or costs of a product or service. For example, a can of Coke costs less than 30 cents to produce but can be sold for R5 just by adding the Coca-Cola brand name. The document also states that branding involves more than just a name or logo - it's a promise and contract with customers about what the brand represents and the experience it provides. Individuals can also have personal brands that reflect their purpose, passion, skills and reputation. The key is to have a clear brand identity and strategically promote that identity through passion, planning, perseverance and playing to strengths.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    26 views43 pages

    Brand You 12063726875622 2

    Uploaded by

    Ram Kendre
    The document discusses the importance of branding. It explains that brands add significant value beyond the basic components or costs of a product or service. For example, a can of Coke costs less than 30 cents to produce but can be sold for R5 just by adding the Coca-Cola brand name. The document also states that branding involves more than just a name or logo - it's a promise and contract with customers about what the brand represents and the experience it provides. Individuals can also have personal brands that reflect their purpose, passion, skills and reputation. The key is to have a clear brand identity and strategically promote that identity through passion, planning, perseverance and playing to strengths.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 43

    brandyou

    greg fisher
    >>>

    Why?
    Water + Sugar + Fizz (put it into a can) = Costs less than 30c

    WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE R5

    Why?
    Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $7

    PUT THE NAME LEVIS ON THESE ORDINARY PANTS : AND CHARGE $40 (no problem)

    Why?
    Take a human being and break him or her down to the smallest components atoms. Take that stuff to the commodity market and try sell it you might get $2 US. (R14)
    INSTEAD REASSEMBLE THE PERSON CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000

    Brands?

    What is a BRAND?

    Why is BRANDING important?


    What does BRANDING mean for YOU and me?

    What is a BRAND?

    What is a BRAND?

    name

    logo association

    What is a BRAND?

    arouse emotion ignite passion echo reliability have meaning

    What is a BRAND?

    with every customer with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying

    promise and a contract

    A brand is more than a name or a logo it is a

    - Richard Branson

    What is a BRAND?

    Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. Brands are not nouns but verbs.
    Jean-Marie Dru, Disruption

    VERTICAL
    expansion of the concept of a brand

    The

    country
    as a brand

    Old SA Flag

    New SA Flag

    an
    individual

    as a brand

    BRANDS

    WE (you and me) ARE ALL

    Individuals as BRANDS?

    We must look upon ourselves as a company with our own intellectual balance sheet and brand name. We need to invest in ourselves and market ourselves. Rather than employment security funky people go for employability constantly updating their skills so that they are desirable to potential employers all the time and at any time
    - Jonas Ridderstrale & Kjell Nordstom Funky Business

    What does YOUR BRAND reflect?


    What do you want YOUR BRAND to reflect? What are you doing to enhance YOUR BRAND?

    Purpose

    Create a cause, not a business.


    Gary Hamel

    If you stand for nothing, you will fall for anything.


    Ronnie Apteker Founder Internet Solutions

    Passion

    Purpose

    A great brand taps into emotions . Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. Its an emotional connecting point that transcends the product
    - Scott Bedbury Branded NIKE and STARBUCKS

    with an idea.
    Boyd Clarke & Ron Crossland, The Leaders Voice

    love affair

    Vision is a

    Purpose
    and

    as

    Passion
    combine..

    Passion Planning

    Purpose

    It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.
    - Michael

    Dell

    Passion
    Planning

    Purpose People

    Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness = what you know x who you know
    - Jonas Ridderstrale & Kjell Nordstom Funky Business

    Passion
    Planning

    Purpose

    People

    Play

    ALL THE WORLDS A STAGE: I l-o-v-e the Brand You idea, the Brand You life. It is my life. My love. My art. My craft. My performance.
    Tom Peters , The brand-you 50

    26 280 Days
    20 years old = 19 000 to go 30 years old = 15 000 to go

    40 years old = 11 000 to go

    life's short PLAY more

    ..

    Passion
    Planning

    Purpose

    Perseverance
    People

    Play

    3 Million

    There is a very, very, very fine line between success and failure . it is about being constantly hammered and coming back from the hard times and low moments.
    - Robbie Brozin Nandos

    If you can force your heart and nerve and sinew to serve your turn long after they are gone, and so hold on when there is nothing in you except the will which says to them: Hold on!
    - Rudyard Kipling from the poem IF

    Passion

    Me Inc.
    Perseverance Play

    Purpose

    Planning

    People

    Passion

    Planning

    Me Inc. YOU are


    Perseverance

    Purpose

    thePlay CEO

    People

    brand you
    Presented by:

    greg fisher

    www.fisherg.blogspot.com
    gregcfisher@gmail.com

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