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Sanchi
Sanchi
Sanchi
Organization Structure:
Field Operation
The Field Operation activities begin with organization of Dairy Cooperative Societies in the rural areas and end with milk transportation to the dairy dock. The basic Field Operations include :Organization of Dairy Co-operative Societies on 'Anand' pattern. Organizing milk producers farmers' training programs for formation of co-operatives, awareness to co-operative principles & milk production enhancement techniques etc.. Procurement and transportation arrangement of milk. Providing Technical Input services to the milk producer farmers for milk production enhancement such as Animal Health Care (First Aid & Emergency), Artificial Insemination, Balanced Cattlefeed and improved fodder seed etc. Preference to economically weaker sections, small & marginal farmers, scheduled caste / tribe categories in various activities.
Plant Operation
Reception of milk at Chilling Centre / Dairy Dock. Testing of milk. Milk Pasteurization Milk Chilling Milk Packing Manufacturing & packing of Main products like Ghee, SMP, White Butter & Table Butter. Manufacturing & packing of indigenous products like Shrikhand, Lassi, Peda, Salted & Plain Butter Milk, Flavored Milk etc. Storage of products
Marketing
The Marketing Activities at the Milk Unions/MPCDF can be summarised hereunder :Marketing of different types of milk in different pack sizes (Full Cream Milk, Standard Milk, Toned Milk, Double Toned Milk, Skimmed Milk etc.) under the brand name "Sanchi". Marketing of Indigenous fresh milk products (Ghee, Flavored Milk, Butter Milk, Shreekhand, Sweet Curd, Mattha, Dahi, Lassi, Peda, Chakka, Mawa, Paneer etc.) under the brand name "Sanchi" within the state. Sales Promotion and advertising Sale of surplus milk to the other cooperative Milk Unions under the State Milk Grid (SMG) and to other Cooperative Organizations / Milk Unions outside the state under the National Milk Grid (NMG). Marketing of Ghee, Skimmed Milk Powder (SMP) and Table Butter under the brand name "Sneha" by MPCDF (products manufactured by the Milk Unions) outside the state. Consumer Awareness about Pasteurization of milk, "Quality" and "Hygiene" aspects of "Sanchi" milk and milk products. Distribution System for liquid milk and milk products in the towns. Tapping new areas and townships for sales coverage. Organizing campaigns against adulterated milk .
PRODUCTS (MILK)
Objective Function:
Milk Type Cost Price Selling Price Profit margin
Gold (x1)
Shakti (x2) Taza (x3)
13.5
13 11.5
16
15 13.25
2.5
2 1.75
Smart (x4)
10.5
1.5
Z(max)= 2.5x1+2x2+1.75x3+1.5
Labour hour
Approx 125 employees 52500 minutes we have
Milk Type Gold (x1) Shakti (x2) Taza (x3) Smart (x4) Labour required (min) 2 2 3 3.5
2x1+2x2+3x3+3.5x4 =< 52500 The other two taking more time because the abstraction of cream is takes place which takes more time.
Packaging : For packaging they have two machines each working at 8 hr. daily and packs 30 packets in a min.
Milk Type Packaging (seconds)
Gold (x1)
Shakti (x2) Taza (x3) Smart (x4)
2
2 2 2
X1+x2+x3+x4= 28800
Sensitivity report:
Answer report:
Thanks