Franchise Presentation

History and Background

Little Italy started its journey from Pune in the year 1989 as La Pizzeria, at a time when the concept of Italian dining was not known in India. Officially, brand Little Italy was established in the year 1995 with the opening of the Little Italy Juhu outlet. This is when the real journey of Little Italy began. A lot of thought, hardwork and attention to detail had to be done, to be where Little Italy is today.

Italian Chefs were introduced to maintain the purity & authenticity of the cuisine.
Ingredients were and are still imported from Italy to get the taste and flavors right!
The dishes, interiors, seating, ambience etc are all designed to give guests a glimpse into the Italian way of enjoying the meal.

The Men behind Little Italy

Mr. Raj Mehta

Late Mr. Umesh Mehta

Our Motto
Quality, Service, Cleanliness & Value These are the unflinching Little Italy ideologies which
enables the customers to get quality products; served quickly, with a smile in a clean, pleasant and accommodating environment. Commitment to exceed customer expectations and enable customer delight in every restaurant, each and every time! Passion & Responsibility for enhancing and safeguarding the Little Italy Brand

Seize every opportunity to innovate and lead the industry on behalf of the customers

Awards
The Times Food Guide Award (Pune, Mumbai, Hyderabad, Kolkata etc) 2004 - 2010

The Best Italian Veg. Restaurant in India 1999 Awarded by the Italian Government
The International Tourism Council Award The Best Veg. Restaurant Award - 1997 The Best Italian Chef Award 1999 Awarded by the President of Italy The Best Italian Veg. Restaurant in Mumbai - 1999

The Best Italian Veg. Restaurant in India - 2001

The Best Italian Cuisine Award - 2007

Our Outlets
Mumbai:
Charni Road Ghatkopar Marine Drive Malad Ahmedabad Baroda Hyderabad Chennai Kolkata Nashik Goa Jaipur

Bangalore:
Koramangala Jayanagar Indiranagar

Raipur
Jamshedpur Coimbatore

Ranchi
Shirdi

Pune:
Ganesh Khind Bund Garden

A Few Guidelines for Franchises

Little Italy is a registered trademark and will also be solely used as the restaurant name.

The restaurant will only serve quality Vegetarian Italian and Mexican food with a fully licensed bar along with home delivery and optional catering service. Little Italy can support you in the market research and in searching for the appropriate location for the outlet. You can also nominate a specific site. However, the right to the final approval stays with Little Italy. The outlet should have provision to seat at least 70 people at any given time. The minimum kitchen area required is 800 Sq.Feet. There should be a supplemental area for storage and staff room

The minimum restaurant area (carpet) required is 2000 2500 Sq.Feet in a prime location with adequate parking space (Valet parking required)
The location should not become a hassle to obtain a bar license. Minimum water capacity is 10,000 Liters and electricity should be minimum 100 KVA.

Franchise Model
Little Italy operates on two well designed models for its franchises.

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50 : 50 Model
In this model the franchise makes the fixed investment necessary for the entire project and the property where the outlet will be located. The operations, the management and the day-to-day running of the restaurant will be handled by the experienced Little Italy team Here, Little Italy and the Franchise will share 50% of the profit or loss calculated on the basis of EBITDA Little Italy recruits and trains the kitchen and the service staff and operates the restaurant.

Minimum investment required is Rs. 75 Lacs 1.25 Crore

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8% Model
In this model the franchise makes the fixed investment necessary for the entire project and the property where the outlet will be located. The operations, the management and the day-to-day running of the restaurant will be handled by the franchise. The Little Italy management will only act as a facilitator, guide and support.

Here, the franchise will pay 8% of the gross monthly revenue to brand Little Italy.
Little Italy will recruit and train the service staff for the franchise. However, the entire management of the staff will need to be taken care by the franchise.

Minimum investment required is Rs. 75 Lacs 1.25 Crore.

Why Grow With Us?

The opportunity to operate your own business under the brand name Little Italy
To be a part of Indias most successful and only restaurant offering Veg. Italian cuisine

The opportunity to partner with a successful and most recognizable specialty cuisine restaurant brand. This will guarantee your very own future financial security by letting you operate a successful restaurant business.
Central warehouse and central supply chain. This ensures the quality and timely dispatch of all required materials, goods and services. A strong, comprehensive and extensive training program of more than two months for the staff. Exposure to theoretical, practical and on-site working for the staff. Support with respect to field support, site selection and lease negotiation.

Regular visits by our Head Chefs and Managers in order to maintain our standards and quality of food.

Certain Requisites
The interior designs of the outlet need to compliment the style and standard of our existing outlets.
Little Italy will conduct routine checks on this. Kitchen equipment must be provided as per the standard Little Italy requirements. You can either arrange for this or import from Italy which will be supplied to you by Little Italy at cost price. Little Italy imports branded food items from Italy and supplies to the outlets. Food items bought from the local market will be supervised and should be approved by Little Italy. Little Italy will design the menu for you in accordance with the market requirements. Our experienced chefs and management team will conduct routine visits to check the standard of the food served, the hygiene maintained and public relations at its own cost. Little Italy will provide the Billing software and the POS to the outlets for the purpose of your day to day billings, accounts, costing, inventory management etc.

Investment

Particulars
Restaurant Deposit Franchise Fee Interior Expenses Crockery/Cutlery/Linen/Kitchen Equipments etc Bar License Fees (if required)

Amount (INR)
Depending on the Property Rs.15,00,000 Rs.1500 to Rs.2000 per Sq.Feet Rs.15,00,000 to Rs.20,00,000 Can be worked out

Total investment

Rs. 75Lacs - 1.25Crore

These are approximate figures and will vary in different places

Staff Requirements

Staff
Head Chef Sous Chef Staff Cook Helpers Utility Store in Charge Supervisor Cashier Accountant Delivery Boy Watchman Valet Parking Assistant Waiters Captains Manager

Number
One Five One Five Six One One One One Two Two One Ten Three One

Total

41

Some of our outlets

Little Italy - Juhu

Little Italy Koramangala, Bangalore

Little Italy Ganesh Khind Rd, Pune

Little Italy - Kolkata

Little Italy - Jaipur

Thank You
Mr. Raj Mehta
CMD Little Italy
Contact Details: Telephone (M):09822559929 (O):020-25662222 Email: rajmehtahs@gmail.com
Website : www.littleitaly.in Follow us on: http://www.facebook.com/littleitaly.restaurant