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Presentation Slides: Contemporary Strategy Analysis
Presentation Slides: Contemporary Strategy Analysis
Presentation Slides: Contemporary Strategy Analysis
Components of Success
MADONNA GOALS Single-minded quest for stardom. GIAP & NORTH VIETNAMESE Reunification of Vietnam under Communist rule. LANCE ARMSTRONG Winning the Tour de France Diagnosis of the physical, psychological and strategic determinants of individual and team performance Systematic development of individual stamina and team capabilities
UNDERIdentified emerging Intimate knowledge of STANDING THE trends in popular culture. terrain Understanding ENVIRONMENT Understood key success U.S. political system. factors in showbiz
RESOURCE APPRAISAL
Recognized limited raw talent. Exploited strengths in selfpromotion, product development & relationship management Commitment and discipline. Charismatic leadership. Team building. Attention to detail.
IMPLEMENTATION
Clear delineation of individual roles. Alignment of incentives with team goals. Nurturing esprit de corp
EFFECTIVE IMPLEMENTATION Long-term, simple and agreed objectives Profound understanding of the competitive environment Objective appraisal of resources
What is Strategy?
Distinguishing strategy from tactics:
Strategy is the overall plan for deploying resources to establish a favorable position. Tactic is a scheme for a specific maneuver.
Mid-70s-mid-80s Positioning
MAIN ISSUES
Selecting sectors/markets. Positioning for leadership Industry analysis Segmentation Experience curve Portfolio analysis
Resources & Cooperative capabilities. strategy. Shareholder Complexity. value. Owning E-commerce. standards. Knowledge Management Alliances & networks Self -organiz ation & virtual organization
MANAGEMENT IMPLICATIONS
The Basic Framework Strategy: the Link between the Firm and its Environment
THE FIRM
Goals & Values Resources & Capabilities Structure & Systems
CORPORATE STRATEGY
COMPETITIVE ADVANTAGE
BUSINESS STRATEGY
INTENDED STRATEGY
REALIZED STRATEGY
Mintzbergs Critique of Formal Strategic Planning: The fallacy of prediction the future is unknown The fallacy of detachment -- impossible to divorce formulation from implementation The fallacy of formalization --inhibits flexibility, spontaneity, intuition and learning.
Strategy as Target