Professional Documents
Culture Documents
Presented By: Amit Kumar R1709B34 BBA-MBA (Int) 3020070044
Presented By: Amit Kumar R1709B34 BBA-MBA (Int) 3020070044
OBJECTIVES
Key Managerial Operation Introduction about Insurance. Introduction About Aegon Religare Life Insurance. Business Manager Advisor Research Topic Conclusion Recommendation
What is an Advisor??
An insurance advisor/agent can play the part of the direct link between the insurance company and the insurance seeker i.e. you. He is the one who can help you select the right policy i.e. one which can help you fulfill your insurance needs. But for this, it is important that you connect with an expert and qualified insurance advisor/agent.
Role of an Advisor
Make a List of the people he/she know Analyze need/ Problem Design the present solution Help customer to decide & documentation
Advisor
Screening
Training & development IRDA exam
Prospecting
Prospecting is collecting names and personal details of potential buyers who can be contacted for sales appointments. Prospecting is listing their names and personal details systematically in a register or record base. Prospecting is preparing written records of all such persons who can be potential/prospective buyers.
Purpose of Call
We are looking at potential people like you who can join this business. Mr. Mathur strongly recommended your name and suggested that I should discuss this business proposition with you.
Confirm time, date & place of COP Will Tuesday 11am be convenient for a meeting or Monday 4pm be better? Acknowledge & Close Thank you. I will see you at _____ on _____.
Screening
In the screening check the mental ability, qualification, character ,past work experience and social network of the prospects. Select the prospect of Q-score Basis.
IRDA Exam
Ic 33 book(insurance institute of India.) Objective type questions 50 questions in a paper Each question is one marks Passing marks is 25 out of 50
RESEARCH METHODOLOGY
Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis.In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research.
Research topic
Brand awareness and consumer perception about AEGON Religare Life Insurance Company
Research objectives
1.To study the tastes, preferences, and buying behavior in urban area consumers in case of ARLIC 2.To analyze buying behavior of Middle Class People segment of consumers. 3.To create awareness about ARLIC in urban Area people.
Descriptive Research
Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening.
1. Sample size -Consumers of life insurance, 50 nos 2. TIME FRAME I conducted my survey for 6weeks from 25th may to 14th august 3 . SAMPLING TECHNIQUE Connivance Sampling
Are you interested in being / getting more information about financial advisor?
Which company ad you find mostly by internet, news paper & T.V?
COMPANY
LIC
30%
ICICI
25%
OTHER 10%
CONCLUSION
at AEGON RELIGARE LIFE INSURANCE Company Ltd. Jalandhar. I observed very systematic and professional approach toward marketing. People are engaged in compulsory task, relates themselves to reach other systematic establishment & accomplishment of the Marketing Process. After studying various theoretical approach of company. I have come to a conclusion that AEGON RELIGARE LIFE INSURANCE is a profit making company and gradually the demand of the product is also increasing. The main areas of company are: Well defined objective. Well organized and co-ordinate group of people. Clear & well defined policies & responsibility. An effective system of the company.
RECOMMENDATION
The suggestions have been classified into two categories.
AIRDA MODEL PRINT & ELECTRONIC MEDIA PEOPLE ORIENTED SUGGESTION Creating offers like lucky draws for the users of Internet. Giving free gifts for the customer.