Presentation On: Career Opportunities In Marketing

Click to edit Master subtitle style Anand Ingle(02) Md.Bilal(17) Pranav(23) Shoaib(41) Faheem(50)

6/26/12

Career Opportunity in Marketing Research:

Market Research involves researching the intended target. That target can be companies or individuals. In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world.

The available opportunities for Marketing Research are: 1) Market research director: A Market Research Director directs and oversees an organization's marketing policies, objectives, and initiatives team that they lead and direct.

Average Salary: $125,826. Experience with 10years on the field. Personality Synopsis: Oriented, creative, and flexible.

2) Market Research Manager: Directs and coordinates activities development of new concepts, ideas, basic data on, and applications for, organization's products, services, or ideologies.
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3)Market Research Supervisor: A supervisor activities concerned with market research and collection and analysis of information used to help determine the demand for products or services. It is their responsibility to plan and formulate aspects of research and development proposals, such as objective or purpose of project, applications that can be utilized from findings, costs of project, and equipment and manpower requirements.

Average Salary:$65,506, Experienced of 7yrs on the field. Personality Synopsis: Oriented, creative, personable, flexible and a team leader.

4) Market Analyst: A Market Analyst collects and analyzes data to evaluate existing and potential product and service markets. It is their responsibility to identify and monitor competitors and research market conditions or changes in the industry that may affect sales.

Average Salary:$43,457 Experience with 0-2yrs in the field. Personality Synopsis: Detail oriented, articulate clearly, goaloriented, exhibit a high level of professionalism, and be 6/26/12 exceptionally organized.

Careers in Brand Management:

Brand management s the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to distil the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service. The available opportunities in Career Brand Management:

Brand Manager: Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. Responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance. Average Salary: $76,100. Personality Synopsis : Oriented and creative; possess strong interpersonal, communication, and analytical skills; and have 6/26/12 entrepreneurial leanings.

2) Product Manager: Product managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development and finance.

Average Salary:$76,100, 4 years of field experience. Personality Synopsis : Common traits of Product Managers include them being results oriented and creative; possess strong interpersonal, communication, and analytical skills; and have entrepreneurial leanings.

3) Product Development Manager: They are specializes in the development and planning. They are responsible for finding opportunities in the marketing of consumer products, consumer services, hospital and medical services, and public service programs. Their mission is to successful take a product from concept to commercialization.

6/26/12 Average Salary: 75,525, 5 years of field experience.

Careers in Public Relations: It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media.

The available opportunity in Public Relation are:

1) Public Relations Specialist: Prepares information regarding an organization through newspapers, periodicals, television and radio and other forms of media. Responsibilities include writing press releases, speeches or op-ed pieces, planning special events, representing their company at press conferences and trade shows, tracking trends, and looking for opportunities to receive media coverage.

Average Salary: $35,946. 0-2 years of field experience. Personality Synopsis: Strong communication skills, articulate clearly both with the written and spoken word, are able to 6/26/12 understand a variety of people, are confident, and quick learners.

2)Public Relations Director : Develops and implements their company's overall strategic public relations programs include media relations, community relations, internal communications and investor relations.

Average Salary:$104,837, (7 years of field experience) Personality Synopsis: Strong communication skills, articulate clearly both with the written and spoken word, are able to understand a variety of people, are confident, team leaders, and quick learners. They are also persuasive and quick thinkers.

3)Corporate Communications Manager: Implement and oversee communications programs that effectively describe and promote the organization and its products. Average Salary: $72,923 (7 years of field experience)

Personality Synopsis: Strong communication skills, articulate clearly both with the written and spoken word, are able to understand a variety of people, are confident, team leaders, and quick learners.
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Opportunity in Marketing:

Marketing Executive Members of the Marketing team work in conjunction with the Sales and Research teams to develop marketing communications that provide detailed explanations of our capabilities and pinpoint how these assets will assist our clients in achieving their growth objectives. Corporate Communications Employees on the Corporate Communications team work directly with top publications to announce the release of Frost & Sullivan research and foster promising relationships with the media.

Client Value Enhancement Members of the Client Value Enhancement team speak with our 6/26/12 clients on a daily basis to maintain successful relationships and

Careers Opportunity in Advertising:

In Advertising you will work with all aspects of marketing from strategy to concept to the execution of the strategy. You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers

1) Advertising Manager: Develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. It is their job to Initiate and manage discussion and sales with sponsor and agencies.

Average Salary:$71,892 (2 to 4 years of field experience) Personality Synopsis: Interpersonal skills, creativity, idea generation, good written expression, oral comprehension, written comprehension, and deductive reasoning.

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2) Advertising Sales Director: Develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. Is is their job to develop budgets and projections for advertising.

Average Salary: $113,434. (5 years of field experience)

Personality Synopsis: Include self-motivation, effective presentation skills, creativity, idea generation, good written expression, oral comprehension, written comprehension, deductive reasoning, and work great with people. 3)Media Director: It is responsible for managing the purchasing of print space in newspapers and magazines, and broadcast time on radio and television for the clients of the advertising agency. T

Average Salary: Average salary is $71,914 (5years of field experience) Personality Synopsis: Media Director include the ability to multi-task, be detail oriented, and have the ability to articulate 6/26/12 clearly.

4) Media Buyer: They responsible for purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. Their mission is to find a combination of media that will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.

Average Salary: $41,295 (2 to 4 years of field experience) Personality Synopsis: The ability buy cheap with the most bang. They must possess negotiating skills, work well under pressure, and have fantastic money management skills.

http://careerplanning.about.com/od/occupations/p/marketing_mgr.h

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THANK YOU

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