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    BY-Neha Soni Pragati Choudhary Nitin Gupta

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    Zalak Chavda
    Ankit Advertising is a full-service advertising agency established in 1982 in Indore, India. It has since expanded to also have a location in Bhopal. The agency provides a wide range of advertising services including print, television, radio, and digital advertising as well as event management and marketing research. Ankit Advertising has a traditional agency structure with departments for client services, creative, media, and account planning. Notable clients include Bajaj Auto, Tata Motors, UTI Bank, and MP Tourism. The agency compensates itself primarily through media commissions of 15% of advertising spending.

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    BY-Neha Soni Pragati Choudhary Nitin Gupta

    Uploaded by

    Zalak Chavda
    133 views15 pages
    Ankit Advertising is a full-service advertising agency established in 1982 in Indore, India. It has since expanded to also have a location in Bhopal. The agency provides a wide range of advertising services including print, television, radio, and digital advertising as well as event management and marketing research. Ankit Advertising has a traditional agency structure with departments for client services, creative, media, and account planning. Notable clients include Bajaj Auto, Tata Motors, UTI Bank, and MP Tourism. The agency compensates itself primarily through media commissions of 15% of advertising spending.

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    AD AGENCY

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    Ankit Advertising is a full-service advertising agency established in 1982 in Indore, India. It has since expanded to also have a location in Bhopal. The agency provides a wide range of advertising services including print, television, radio, and digital advertising as well as event management and marketing research. Ankit Advertising has a traditional agency structure with departments for client services, creative, media, and account planning. Notable clients include Bajaj Auto, Tata Motors, UTI Bank, and MP Tourism. The agency compensates itself primarily through media commissions of 15% of advertising spending.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    133 views15 pages

    BY-Neha Soni Pragati Choudhary Nitin Gupta

    Uploaded by

    Zalak Chavda
    Ankit Advertising is a full-service advertising agency established in 1982 in Indore, India. It has since expanded to also have a location in Bhopal. The agency provides a wide range of advertising services including print, television, radio, and digital advertising as well as event management and marketing research. Ankit Advertising has a traditional agency structure with departments for client services, creative, media, and account planning. Notable clients include Bajaj Auto, Tata Motors, UTI Bank, and MP Tourism. The agency compensates itself primarily through media commissions of 15% of advertising spending.

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    of 15

    A Presentation on

    BYNEHA SONI PRAGATI CHOUDHARY NITIN GUPTA

    INTRODUCTION

    It is an advertising Agency like independent business composed of creative and business people. Its develops prepares and places advertising in advertising media for sellers Its a Complete 360 agency

    HISTORY

    Ankit Advertising agency was started in may 1982. It was founded by Mr Pankaj Oberoi & Mr Rajesh Sharma. The agency has its head Quarters in Indore and Bhopal.

    ACCREDITATION & MEMBERSHIP

    Ankit is INS addredited. Won Bhaskar Award Has membership of Bombay Ad club & INA Indore

    ORGANIZATION STRUCTURE ANKIT

    Chief Executive

    Accountant

    Creative Director

    Marketing manager

    Junior Accountant

    Marketing Executive Trainees

    Senior Visualiser

    Senior Computer Operator


    Computer Operator

    Senior Copywriter

    Copywriter

    Visualiser

    D.T.P Operator

    SELECTION & RECRUITMENT

    1. Through advertising 2. From within the firm 3. Through personal contacts

    FUNCTIONS
    Act as consultants to clients Provides with new, better and innovative ideas. Provides services like photography, screen printing, offset, brochure printing leaflets ,cards, banners, holdings etc. Perform the PR activities. Utilizes media (Print & Electronic) Buying the space for the media . Provide training to management, advertising and computer students

    EXECUTIVES OF THE AGENCY NAME Joint Director Event Director Marketing manager DESIGNATION Mr Pankaj Agrawal. Mr. Rajesh Sharma.
    Mr. J.P. Sahu
    Mr Ksitij Choure

    TYPES OF ADVERTISING AGENCIES


    1.The Full Service Agency. 2.In-House Agency. 3.Media Buying Houses. 4.A La Carte Agency. 5.Agency of Record (AOR). 6.Creative boutiques. 7.Limited and Specialized Agency.

    DEPARTMENT OF ANKIT ADVERTISING

    Client servicing department Creative department Media department Account planning department

    Services provided by Ankit Advertising


    Ankit Advertising is a full service Agency. It provides the following services to the clients..
    Print ads ( In the local channels) T.V. Commercials ( In the local channels) Radio ads ( slots in Radio Mirchi) Screen Printing Media Buying and Planning Event management Market Research for the clients products Web designing and multimedia presentations Corporate Communication

    Management Structure..
    C.E.O.

    MARKETING DEPARTMENT
    MARKETING DIRECTOR

    ACCOUNT DEPARTMENT
    MANAGER ACCOUNTS ASSISTANT ACCOUNT

    CREATIVE DEPARTMENT
    BRANCH HEAD

    MEDIA DEPARTMENT
    STUDIO MANAGER

    GRAPHIC DESIGNER

    SENIOR VISUALIZER SENIOR COPY WRITER

    MANAGER

    EXECUTIVE
    SENIOR EXECUTIVE

    Clients of Agency..
    Bajaj Auto Ltd. Tata motors UTI Bank DEETEE Group Bridgestone MP Tourism Cerebral Heights Moucento India Ltd. Jaipur Jewels

    Agency Compensation System..

    Most widely used compensation method used by Ankit Advertising is Media

    commission / 15% commission system.

    Address
    Ankit Advertising Ankit square,201,Bansi Plaza 581, MG Road, Indore-452001 Ph.no.-2430423,2540781

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