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    Mr. Wallace Hall Business & Computer Science Jonesboro Middle School

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    Nithin Koshy
    The document provides tips for creating effective logos and slogans for businesses. It suggests that logos should be simple, recognizable from different angles, look good at different sizes and in color/black and white. Slogans should be short and simple, memorable, explain benefits to customers. Examples of successful logos and slogans are given, like Nike's swoosh and McDonald's "I'm Loving It". The summary concludes that logos and slogans should present a positive business image and not be changed as frequently as social media.

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    Mr. Wallace Hall Business & Computer Science Jonesboro Middle School

    Uploaded by

    Nithin Koshy
    30 views15 pages
    The document provides tips for creating effective logos and slogans for businesses. It suggests that logos should be simple, recognizable from different angles, look good at different sizes and in color/black and white. Slogans should be short and simple, memorable, explain benefits to customers. Examples of successful logos and slogans are given, like Nike's swoosh and McDonald's "I'm Loving It". The summary concludes that logos and slogans should present a positive business image and not be changed as frequently as social media.

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    The document provides tips for creating effective logos and slogans for businesses. It suggests that logos should be simple, recognizable from different angles, look good at different sizes and in color/black and white. Slogans should be short and simple, memorable, explain benefits to customers. Examples of successful logos and slogans are given, like Nike's swoosh and McDonald's "I'm Loving It". The summary concludes that logos and slogans should present a positive business image and not be changed as frequently as social media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    30 views15 pages

    Mr. Wallace Hall Business & Computer Science Jonesboro Middle School

    Uploaded by

    Nithin Koshy
    The document provides tips for creating effective logos and slogans for businesses. It suggests that logos should be simple, recognizable from different angles, look good at different sizes and in color/black and white. Slogans should be short and simple, memorable, explain benefits to customers. Examples of successful logos and slogans are given, like Nike's swoosh and McDonald's "I'm Loving It". The summary concludes that logos and slogans should present a positive business image and not be changed as frequently as social media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    Mr.

    Wallace Hall Business & Computer Science Jonesboro Middle School

    Wikipedias Definition
    O logo is a graphical element (ideogram,

    symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

    mcdonalds logo." wikipedia.com . Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/File:McDonald%27s_Golden_Arches.svg#filehistory>.

    Have It Your Way


    "burger king logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Burger_King>.

    Mm! Mm! Good!


    "Campbell Soup Logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Campbell_Soup_Company>.

    Save money. Live better.


    "Walmart Logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Walmart>.

    "tony the tiger." brandsoftheworld.com. Web. 29 Jun 2011. <http://www.brandsoftheworld.com/logo/ton y-the-tiger>.

    "Frosted Flakes." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/File:FrostedFlakes-Box-Small.jpg>.

    Theyre Grrreat!

    Think Outside the Bun


    "taco bell logo." wikipedia.com. Web. 29 Jun 2011. <http://en.wikipedia.org/wiki/Taco_Bell>.

    Tips for Creating a Logo


    O Must be resizable: make sure it still
    O O O O O

    looks good when size is reduced Must look good in black & white as well as in color Choose type carefully: must be able to read when small; use only one font (no more than two) Keep it Simple Recognizable from different angles Must relate to the business or product

    Just Do It
    "nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>.

    Excellent Logo the Nike Swoosh


    Resizable

    Simple
    Recognizable from any angle

    Looks good in any color and black & white


    Makes you think of speed and things being right (check mark)
    "nike logo." logoblog.com. Web. 29 Jun 2011. <http://www.logoblog.org/nike_logo.php>.

    Wikipedias Definition
    O A slogan is a memorable motto or phrase

    used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

    Tips for Creating a Slogan


    O Keep it short and simple. (No more than 10 words.) O Make it memorable. (Puts a picture in your mind.) O Explains what you do and how it benefits the customer. O Ask yourself what you want the customer to remember

    about your business.

    O Use keywords for your business; use thesaurus. O Be creative! O Get input from others. Make several and ask which is

    best.

    Excellent Slogans
    O Betcha cant eat just one. Lays
    O Breakfast of Champions Wheaties O Have it your way. Burger King O Just Do It Nike O Youre in good hands with Allstate.

    Allstate Insurance Company O Im Loving It McDonalds O Eat fresh Subway

    Summary
    The logo and slogan should present a positive image for your business.
    A lot of thought should be given to the creation of the logo and slogan as they should be used for the life of your business. You should not change your slogan as often as some people change their Facebook status.
    Wallace Hall, Jonesboro Middle School

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