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    Marketing Communication Strategy For The Motorvehicle Industry in

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    Khadija Gogo
    The document discusses the marketing communication strategies of Toyota Tanzania and CFAO Motors Tanzania. Both companies use a variety of techniques including advertising, sales promotions, sponsorships, public relations, direct marketing, personal selling, and rely on word-of-mouth. Toyota sponsors an annual golf tournament and charity events. CFAO sponsors tourism fairs and motorsports. Both companies hold product launches and use catalogs, visits, and events to promote their brands and vehicles. Personal selling is important as cars are specialty purchases made infrequently.

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    Marketing Communication Strategy For The Motorvehicle Industry in

    Uploaded by

    Khadija Gogo
    55 views29 pages
    The document discusses the marketing communication strategies of Toyota Tanzania and CFAO Motors Tanzania. Both companies use a variety of techniques including advertising, sales promotions, sponsorships, public relations, direct marketing, personal selling, and rely on word-of-mouth. Toyota sponsors an annual golf tournament and charity events. CFAO sponsors tourism fairs and motorsports. Both companies hold product launches and use catalogs, visits, and events to promote their brands and vehicles. Personal selling is important as cars are specialty purchases made infrequently.

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    Marketing Communication Strategy for the Motorvehicle Industry in(1)

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    The document discusses the marketing communication strategies of Toyota Tanzania and CFAO Motors Tanzania. Both companies use a variety of techniques including advertising, sales promotions, sponsorships, public relations, direct marketing, personal selling, and rely on word-of-mouth. Toyota sponsors an annual golf tournament and charity events. CFAO sponsors tourism fairs and motorsports. Both companies hold product launches and use catalogs, visits, and events to promote their brands and vehicles. Personal selling is important as cars are specialty purchases made infrequently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    55 views29 pages

    Marketing Communication Strategy For The Motorvehicle Industry in

    Uploaded by

    Khadija Gogo
    The document discusses the marketing communication strategies of Toyota Tanzania and CFAO Motors Tanzania. Both companies use a variety of techniques including advertising, sales promotions, sponsorships, public relations, direct marketing, personal selling, and rely on word-of-mouth. Toyota sponsors an annual golf tournament and charity events. CFAO sponsors tourism fairs and motorsports. Both companies hold product launches and use catalogs, visits, and events to promote their brands and vehicles. Personal selling is important as cars are specialty purchases made infrequently.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 29

    MARKETING COMMUNICATION STRATEGY FOR THE MOTORVEHICLE INDUSTRY IN TANZANIA

    A LOOK AT TOYOTA TANZANIA Click to edit Master subtitle style AND CFAO MOTORS TANZANIA

    7/3/12

    DEFINATION

    Marketing communication is defined as all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media use. MC functions within a marketing framework, traditionally known as the promotional element of the four Ps of marketing (product, place, 7/3/12

    INTRO TOYOTA TANZANIA

    Founded in 1937, was the world's largest automobile manufacturer in 2010 by production and is the 9th largest company in the world in terms of revenue. Locally Toyota distributorship was awarded to International Motor Mart in 1965 and in 2000 International Motors Ltd changed its company name to Toyota Tanzania Ltd. 7/3/12

    INTRO CFAO MOTORS

    Formally known as DT Dobie Tanzania ltd, has in Tanzania since 1952. Motto: A future shaped by experience The strongest brands in the Tanzanian market are the Nissan and Suzuki models. Its two brands Nissan and Suzuki give its competitors a run for their 7/3/12 money.

    The marketing communication mix used by the companies


    Advertising Sales promotion/Sponsorships/Exhibiti ons Public relations Direct marketing/Database marketing Personal selling
    7/3/12

    ADVERTISING

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    Sales promotion/Sponsorships/Exhibitio ns

    Toyota Tanzania annually sponsors the open golf tournament at the Gymkhana golf course named the Toyota Tanzania Open golf tournament. Toyota is one of the sponsers of the annual charity goat race Toyota Tanzania sponsored the Rotary Marathon for the building of 7/3/12 new Rotary Childrens Cancer the

    Foundation provide scholarships annually to about 50 young Tanzanians to study at graduate level As part of their sales promotions the company is starting a new leasing operation and vehicle servicing at the customers doorstep.

    7/3/12

    KARIBU TRAVEL AND TOURISM FAIR An opportunity for CFAO MOTORS to showcase their range of vehicles which are eminently suitable for the tourism industry

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    NISSAN PATROL TOUGH ON THE ROAD

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    NISSAN URVAN SAFARI

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    RIDE AND DRIVE EVENT

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    BIATHLON SPONSERSHIP 250M SWIM + 4KM RACE

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    PUBLIC RELATIONS

    Both Toyota Tanzania and CFAO use luncheons and cocktails to launch new products into the market. This ensures that they invite the targeted clients for their new brands and at the same time publicizes the brands.

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    Clash of the Titans friendly match between Toyota Tanzania & CFAO motors

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    Both companies use catalogues, fliers and pamphlets which are distributed to clients and are at their offices for clients who pop into their offices Both companies also visit their existing clients frequently especially corporate ones to market their products. This helps in informing clients of new

    Direct marketing/Database marketing

    7/3/12

    PERSONAL SELLING

    A car is a specialty good a consumer may purchase an automobile once every few years or a few times in a lifetime. Vehicles have features that are unique only to the make and model of the automobile, which sets it apart from being easily substituted this ensures also that their target markets are distinct from each other.
    7/3/12

    Both companies use this MC tool as

    WORD OF MOUTH

    Purchasing a car requires extended problem solving techniques, this has a high degree of complexity. Due to the

    7/3/12

    THANK YOU

    7/3/12

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