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Indian Tobacco Company Limited (ITC Limited)
Indian Tobacco Company Limited (ITC Limited)
Introduction
Leading Tobacco manufacturer. Second largest Hotel chain. Clear market leader in the Indian Paperboard and Packaging industry. Introducer of E-Choupal. India's fastest growing Information Technology companies.
The first 6 decades they concentrated on the growth of Cigarettes and Leaf Tobacco business.
ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. In 1975 the Company launched its Hotels business. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh.
ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited ITC Limited also moved into the Ready-to-eat products and confectionaries. ITC also forayed into biscuits and Snacks segment. The Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively. Vivel range of soaps in February and Vivel range of shampoos in June 2008.
Customer Focus
Excellence
Innovation
Nation Orientation
Board of Directors
Chairman Mr. Y.C Deveshwar
ITCS PRODUCTS
COMPETITORS OF ITC
HINDUSTAN UNILEVER LIMITED.
PARLE
Corporate Strategies
Create multiple drivers of growth by developing a portfolio of world class businesses. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology.
Marketing Strategies
Television Advertisements. Radio Advertisements. Hoardings & Posters. Newspaper and Magazine Advertisements. Sponsoring Events. Wall Paintings.
AV Vans. Contests.
Sales & Discount Offers