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Presentation: Customer Relationship Marketing
Presentation: Customer Relationship Marketing
ON
CONTENTS
What is Customer Relationship Marketing Importance of CRM (Why CRM is needed) Advantages of CRM Conclusion
Relationship Marketing
It is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction. Relationship marketing contrasts with Transactional Marketing TM is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
Conclusion
CRM- Conclusion
The Customer Relationship Marketing model, unlike its predecessors, steers marketers and their customers into a mutually beneficial dialogue. The marketer proposes; the customer disposes. And it is more than coincidental that the latter has always been the privilege of a boss.