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Airlines Industry profile

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Introduction.

Indian civil aviation industry was started in the year 1912 when the first air flight between Karachi and Delhi was started by the Indian State Air Services in association with the UK based Imperial Airways. Tata founded the first Indian airline -Tata Airline in 1932. of India established a joint sector company, Air India International Ltd.

JRD

Government

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Contd.
The

players in aviation industry:

* Public players * Private players * Start up players

public

players: Air India, Indian Airlines

private

players : Jet Airways, Kingfisher Airlines, Spice Jet and many more up players: Omega Air, Magic Air, Premier Star Air and MDLR Airlines

starts

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EALUATION .
One

of the fastest growing aviation industries in the world is Indian Aviation Industry. With the liberalization, a rapid revolution has undergone in Indian aviation industry. 75% share of the domestic aviation market is shared by private airlines. Earlier only few people could afford air travel, but now it can be afforded by a large number of people as it has become much cheaper because of stiff competition. to the increasing costs aviation industry is facing the difficulty.

Around

Due

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TOP FIVE PLAYERS

Jet

airways jet airline

Kingfisher Spice Air

India

Indigo

JET AIRWAYS
v v

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Founded : Hubs :

1 April 1992 chhatrapati shivaji international

airport (Mumbai)
v v v v v

Subsidiary :

Jet lite

Company slogan : The Joy of Flying Parent company : Tailwinds Limited Headquarters : Mumbai, India Key People : Naresh Goyal, (founder & chairman)

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Swot of jet airlines

Strengths - Has created a good image among the
Indian fliers Trusted Airline by the Corporate Highest revenue in 2011(12625.82 cr)

Weakness- Competition from the LCCs( jet konnect) Opportunity- Strongly positioned in the
International routes Has presence in every segment

Threats- LCCs eating up the market share

Rising Fuel Costs Rising Labor Costs

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Kingfisher airlines.
v

Founded : Hubs :

2003 Bengaluru International Airport(Bangalore)

Subsidiary : kingfisher Express Company slogan : Parent company : Headquarters : Key People : Fly The Good Times United Breweries Group Mumbai, Maharashtra

Vijay Mallya (founder) Sanjay Aggarwal (CEO)

Brand ambassador : Market share :

CELLE

4.35 percent

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Swot analysis of kingfisher

1.STRENGTHS :- Strong brand value and reputation
in minds of the consume UB group as the parent company the

2. WEAKNESSES:- High ticket pricing

Tough competition from Indian as well as international players loosing flights and employees

3. OPPORTUNITIES:- Expanding tourism business

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v v

Founded : 2004 Hubs : Indira Gandhi International

Airport (Delhi)
v v v v

Company slogan : Flying for everyone Parent company : Sun Group Headquarters : Mumbai, Maharashtra Key People : Kalanithi Maran,( founder &

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Contd.

Spice

jet allows cheap travel as well as in style. We can travel to a lot of places at not so high price. They are here with the mission to become Indias preferred low cost airline.

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SWOT ANALYSIS OF SPICEJET

Strength

1. Strong backing Promoters 2. Large market share through LCC

Weakness

1.Not on too many routes

Opportunity

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vFounded

: July

1932
vHubs

Chhatrapati

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Swot analysis of air India

Strengths :1. Information

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VIDEO.

Air India Advertisement - Funny.flv

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Founded : 2006 Commenced operations : August 4, 2006 Hubs Indira Gandhi International Airport (Delhi) Fleet size : Company slogan 50 : Go Indigo

Parent company : InterGlobe Enterprises Headquarters : Gurgaon, Haryana, India Key People : Rahul Bhatia, MD Aditya Ghosh, President

Profit : 650 crore (US$143 million) (2011)

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Swot analysis of indigo..

Strength- Only LCC to make consistent profits

Cover major cities only percent of (0.4%) It is always on time and cover less cancellation

Weakness- Not on too many routes Opportunity- Opening up of International Skies

Largest Market share Middle Class taking to the skies

Threats- Plenty of new LCCs to compete

Rising Labor costs

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VIDEO..

IndiGo - YouTube.FLV

PESTLE ANALYSIS.
Airlines are a good one because so many different things affect them.
Political

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- Taxes that they get charged in different countries for landing, fuel taxation etc - interest rate movement affect their long-term debt. Oil prices increasing, affecting their profits from increased fuel costs. - Populations growth - an ageing population affect them i.e. baby boomers, lots of people in that life stage have more disposable income to spend....

Economic

Social

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CONTD.
Technological

- As things improve technology becomes cheaper. It means entries to barrier are lower for competitors to join. - Different legalities of different countries - some stricter than others... CSR policy - carbon offsetting, and their

Legal

Environment

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Thank you