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    Prasoon Titan Watches.

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    Kanika Jaiswal
    Titan Industries is India's leading manufacturer of watches, with over 60% market share domestically. It was incorporated in 1985 in Chennai and introduced several popular watch brands over the years, including Tanishq jewelry in 1994. Titan aims to be a world-class, innovative organization and to build highly successful businesses based on customer-centric approaches while contributing to communities.

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    Prasoon Titan Watches.

    Uploaded by

    Kanika Jaiswal
    49 views15 pages
    Titan Industries is India's leading manufacturer of watches, with over 60% market share domestically. It was incorporated in 1985 in Chennai and introduced several popular watch brands over the years, including Tanishq jewelry in 1994. Titan aims to be a world-class, innovative organization and to build highly successful businesses based on customer-centric approaches while contributing to communities.

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    titan watches

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    Titan Industries is India's leading manufacturer of watches, with over 60% market share domestically. It was incorporated in 1985 in Chennai and introduced several popular watch brands over the years, including Tanishq jewelry in 1994. Titan aims to be a world-class, innovative organization and to build highly successful businesses based on customer-centric approaches while contributing to communities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    49 views15 pages

    Prasoon Titan Watches.

    Uploaded by

    Kanika Jaiswal
    Titan Industries is India's leading manufacturer of watches, with over 60% market share domestically. It was incorporated in 1985 in Chennai and introduced several popular watch brands over the years, including Tanishq jewelry in 1994. Titan aims to be a world-class, innovative organization and to build highly successful businesses based on customer-centric approaches while contributing to communities.

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    of 15

    MADE BY-PRASOON SINGH. ISBE-(B)SS.

    Titan Industries is Worlds Fifth largest and Indias leading manufacture of Watches- it has several popular brands in its fold including Heritage, Aviator, Regalia, Octane and WWF.

    The Titan portfolio has over 60% Share in Domestic market.

    1985-The company was in corporated on 26 July at Chennai. 1992- An Mou was signed with Casio Computer company of Japan manufacture 2 million digital and digita watches over 150 modes are introduced. 1993 The name of the Company was changed with effect from 21sept. From Titan Watches Ltd. Titan Industries. 1994-Company introduced TANISHQ range of Watches. 1996- Introduced new economy range of watches Called SONATA and TANISHQS 2000-Titan Industries has announced the launch of digital clocks. 2005-Titans re introduces FAST TRACK of Watches . 2008- The Brands Collection like OCTANE, VISION, WWF, and ZOOP.

    TO Be a word Class ,innovative and progressive Organization and to build Indians most describe brands.

    To create wealth for all our stake holders by building highly success full business based on customers- centric approach and to contribute of the community.

    VALUES AND STANDARDS


    Total customer Orientation.
    Employee appreciation. Performance Culture and Team work.

    Passion excellence.
    Corporate Citizenship.

    WATCHES. JEWELLERY. PRECISION ENGINEERING. PERSCRIPTION EYE WEAR.

    INNPOVATION. QUALITY. CREATING ADVERTISING.(AMIR EFFECT),(CATALOGUEADVERTISING). RETAIL STORES. CUTTING EDGE TECHNOLOGY.

    1000 Dealers ( ALL INDIA)and 2300 TOWNS. 177Showrooms World of TITAN 104 TOWN .

    CONVENINCE OF PRODUCTS. SPECIALITY OF PRODUCTS.

    MARKET SEGMENTATION. BASED ON USER CATEGORY. COMPETITIVE PRICES.

    EDGE, RAGA, OCTANE, ZOOP, WWF, HERITAGE, ORION, NEBULA, SONATA, EXATA, TITAN BANDHAN WATCHES, SPECTRA, DASH, REGALIA, FASTTRACK, ROYALE, CLASSIQUE, XYLUS.

    STRATEGIES PROMOTION
    TITAN OF BRAND AMBESSDOR- AMIR KHAN.
    SONATA OF BRND AMBESSDOR- MAHENDRA

    SINGH DHONI RAGA- GAULPANGA, RANI MUKHERJEE. XYLYS- RAHUL BOSE FAST TRACK-VIRAT KOHLI-

    INTRODUCTION WWF, ORION, ZOOP, DIVA, OCTANE. MATURITY- SONATA, FASTRACK, DASH. GROWTH- NEBULA, INSIGNIA, RAGA, ROYAL, REGALIA, EDGE. DECLINE- AQURA.

    KEY PLAYERS OF TITANS WATCHES


    INDIAN BRANDS
    HMT. TITAN. TIMEX. WESTAR. SHIVAKI. MAXIMA.

    FOREIGN BRANDDS
    CARTIER. PIAGET. OMEGA. TIFFANYS and CORRUM. GUCCI. LONGINES.

    SITCO.

    CASIO.

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