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Chapter 22: Managing A Holistic Marketing Organization For The Long Run 0% found this document usefulWhat Factors Should A Company Review Before Deciding To Go Abroad? 0% found this document usefulWhat Challenges Does A Company Face in Developing New Products and Services? 0% found this document usefulChapter 17: Designing and Managing Integrated Marketing Communications 0% found this document usefulChapter 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling 0% found this document usefulWhat Major Types of Marketing Intermediaries Occupy This Sector? 0% found this document usefulChapter 13: Kotler 100% found this document usefulHow Do Consumers Process and Evaluate Prices?: Chapter 14: Developing Pricing Strategies and Programs 0% found this document useful